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DA Workshop Ōtautahi | Building Brands on Big Ideas with Rupert de Paula

March 14 @ 9:00 am - 12:30 pm

Design Assembly presents a workshop to help supercharge your design process with an ideas-led methodology.


Big ideas are traditionally perceived as the realm of advertising. But have as much importance and power within branding — if not more.

In fact, the best design work in the world is rooted in big ideas. High-level creative/strategic thinking executed as a brand identity. As brands increasingly morph into multidimensional entities, the need for conceptually-driven design solutions anchored around brand-defining ideas has never been more important. This approach has become one of the cornerstones of modern best practice.

In this workshop, we’ll focus on practical ways to approach design challenges from an ideas-led standpoint, and how to use your ideas as the foundation of outstanding work.

What you will learn from this workshop:

  • The ability to approach design opportunities with an ideas-first mindset
  • How to amplify strategic design briefs with creative ideas
  • How research and copywriting can enrich your ideas
  • Using ideaboards as a vital creative discovery tool
  • Confidently presenting ideas, both internally and externally

Who is this workshop for?

  • Creatives, art directors and designers of all ages and levels of seniority.
  • Everyone from students (or recent grads) looking for an edge in the job market, to juniors, mids and seniors who want to evolve their work with more conceptual craft skills, or creative/design directors on a mission to engender more ideas-led solutions from their team.

This isn’t just for creatives, too. We welcome strategists, project managers and internal delivery teams who want to heighten their creative output by enabling an environment where ideas are celebrated and encouraged.

Why should you learn from me?

Throughout my many adventures in creativity, my primary motivation has been helping awesome people make awesome ideas come to life.

No matter the size or shape of the opportunity ahead of you, arming yourself with an irrefutably incredible idea will give you — and your work — the resilience and enthusiasm essential for maintaining your own personal and professional satisfaction. Ultimately, of course, this positive energy will rub off on your colleagues and clients.

Put simply, having more conceptually compelling foundations will not only make your work better, but you’ll enjoy yourself more making it too.

At least that’s how I see it.

This workshop is my way of trying to give back to the creative and design community — by emboldening creatives to aim higher with their ideas. While providing you with a few mindset and methodology hacks along the way.

I look forward to seeing you there.

Costs for this workshop
DA Friend | Member $250.00 (plus gst + bf)
Non-member | $350.00 (plus gst + bf)

About Rupert de Paula

Rupert is a creative director, brand strategist, and director with an impressive career spanning over 15 years at world-class agencies in Europe and APAC. Originally from the UK, his work has been recognised at prestigious global award shows, as well as receiving local acclaim at Best and AGDA.

With a diverse skill set encompassing advertising, branding design, creative, strategy, copywriting, art direction, storytelling and filmmaking, Rupert’s experience eschews convention and category norms. Above all, his approach is united by a singular central tenet: a passionate belief in the transformational power of ideas.

A renowned ideas evangelist, his ability to distil multi-layered  concepts into insightful, accessible, and effective solutions continues to set him apart in the industry — expertise he is honoured to share with attendees of this workshop.




Not a DA Friend? Sign-up to help DA help you! We’ve got options for everyone.
If you’re a DA PLUS friend and would like to attend this workshop, email info@designassembly.org.nz for your access code.

If you would like to see this workshop in your area, please email kate@designassembly.org.nz with your nearest DA location
Tāmaki Makaurau

Buy Tickets

Date: March 14

Time: 9:00 am - 12:30 pm

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