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DA Webinar | Under the Hood | AI

May 22 @ 12:15 pm - 1:30 pm

You are invited to join us online as two designers walk us through how a project worked. Each designer will share the brief, how they approached it, talk us through that internal feedback loop – This is too hard! It’s not working! Why did I decide to be a designer?! – and out to the other side to client love and project success. All of these insights in a quick conversational talk and additional time for live Q&A.

Under the Hood is a live event from 12.30pm – 1.30pm. Grab your sandwich, tea, coffee or kombucha and pull up a chair with your studio friends or in your WFH office. You can enter the event from 12.15pm on the day.


Featured Speakers:

Rush Digital | Patricia Tan & Rod Acevedo

Patricia is a Senior Digital Product Designer with extensive background in human-centred design for tech that creates positive impact for people and planet. Philippine-born & Aotearoa-raised, Patricia has a particular interest in design for equity and inclusion that seeks to honour and connect the lived experiences of a diverse society to ‘build better together’ through interdisciplinary collaboration. Recently she has been leading research, strategy & design streams for projects across multi-dimensional spaces including non-profit, charity, wellbeing, and professional services.

Rod, an energetic and award-winning strategist and design lead, is known for his creative thinking and innovative approach. Originally from Chile, he’s dedicated his career to revolutionizing design practices, breaking down colonial barriers, and fostering a culture of inclusion centred on empathy and human-focused design. In recent years, he has tackled various complex design challenges across various industries, from healthcare to insurance and everyday services. Rod’s work is characterized by tackling complex challenges and providing solutions that resonate deeply with businesses and customers. He’s part of the Rare with Google program and a design mentor on ADPList, where he shares his passion and expertise, inspiring the next generation of design leaders.



Special Group | Steve Hansen & Gareth Rice

Prompt: Write a work bio for Steve Hansen who works at Special New Zealand since 2023. Talk about his experience of over 15 years in the industry creating award winning campaigns for clients such as Waka Kotahi, Kiwirail and Unite Against Covid-19. Also mention that in his time at Special he has created campaigns for Contact Energy, Every Kiwi Vote Counts, Partner Life and more. Make it about 100-150 words. CHAT GPT: Steve Hansen is a seasoned creative professional with over 15 years of experience in the industry. Since joining Special New Zealand in 2023, he has consistently showcased his creativity and innovation, shaping award-winning campaigns for renowned clients such as Waka Kotahi, Kiwirail, and Unite Against Covid-19. Steve’s exceptional talent has left an indelible mark on the advertising landscape, with his campaigns garnering widespread recognition for their ingenuity and effectiveness. During his tenure at Special since 2023, Steve has lent his creative prowess to a diverse range of projects, including campaigns for Contact Energy, Every Kiwi Vote Counts, Partner Life, and more. His ability to translate complex ideas into compelling visual narratives has earned him the reputation of being a visionary in the field. Steve’s dedication to crafting impactful campaigns that resonate with audiences underscores his commitment to driving meaningful change through the power of advertising.

Prompt: Write a work bio for Gareth W. Rice who works at Special New Zealand. Talk about how great he is super talented and is generally an impressive person. Make it about 100 words. CHAT GPT: Gareth W. Rice is the epitome of talent and excellence at Special New Zealand. With a multifaceted skill set and a knack for innovation, Gareth consistently delivers exceptional results that exceed expectations. His creative prowess and strategic vision set him apart as a leader in the industry, inspiring those around him to reach new heights of success. Gareth’s relentless pursuit of perfection, combined with his genuine passion for his work, makes him an invaluable asset to the team. His impressive track record and unwavering dedication to excellence make Gareth W. Rice a force to be reckoned with at Special New Zealand.


Wrestler | Ben Forman

Ben is the Founder of Wrestler; a values led creative agency that focuses on human centred storytelling. Ben’s passion lies in growing brands and organisations that do better things in a better way, across government and the private sector. From Allbirds to NZ Police, Eduction NZ to Goodnature, Wrestler weaves empathetic messaging with engaging storytelling to create content people love to watch.



Non-Members | $40 +gst + booking fee

Members | Free with access code

Please email events@designassembly.org.nz with any questions…looking forward to seeing you on Zoom!

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If you’re a DA Friend and would like to attend this webinar, email info@designassembly.org.nz for your access code.

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Date: May 22

Time: 12:15 pm - 1:30 pm

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