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AUCKLAND DA Workshop: Meaningful Strategy SOLD OUT

November 11, 2022 @ 9:00 am - 12:00 pm

This event is sold out! Join the waitlist to be notified if a space becomes available. 


Building on the previous success of Raul Sarrot’s strategy webinars and workshops, in this 3-hour hands-on session Raul will offer a deeper dive into the world of strategy focussing specifically on how to translate business purpose into a meaningful strategy that delivers game-changing value and is loaded with potential to positively impact people’s lives.

$249+gst Professional
$149+gst Design Assembly Friend
$49+gst Student
FREE for DA PLUS Friends

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(Not a DA Friend? Details on how to sign up can be found here).

What you will learn?
You will get the chance to work alongside others as well working by yourself to design your own Meaningful Strategy Framework. You will explore techniques to find clarity and alignment for your or your client’s business, understanding how to clearly articulate vision and purpose, better identifying and understanding audiences, clearly defining how your product or service proposition could deliver tangible and meaningful value in ‘real life’. Be ready to challenge and be challenged.

Who is the workshop for?

  • Anyone working with –or being in charge of– business or brand strategy.
  • Intermediate/Senior Designers
  • Brand and Marketing Managers
  • Entrepreneurs
  • SME directors

What to bring with you?
A sharpie, a pen, your curiosity and lots enthusiasm. We’ll provide the rest!

About the facilitator 
Raul Sarrot is a multi-disciplinary designer, strategist, educator and design coach who specialises in helping enterprises incorporate design into all areas of their organisations, from strategy to brand creation and communication. His international experience has been forged over 30 years working alongside a wide range of commercial and not-for-profit clients in many countries the world. Raul is the Director and Founder of Freshfish, his boutique studio specialised in strategy, branding and innovation and is a part time Senior Lecturer in a variety of design-related papers at AUT. After working hours, Raul is a music composer, drummer and bass player and a proud father of three ‘wild on Waiheke’ kids!

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Date: November 11, 2022

Time: 9:00 am - 12:00 pm

Event Categories: ,



Betty Wark Room, Ellen Melville Centre
2 Freyberg Place
Auckland, 1000

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