2025 Hot New Things: Dylan Lloyd, Otago Polytechnic
Each summer Design Assembly profiles a selection of the top graduates from the best Art and Design Schools in Aotearoa New Zealand. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future.
Today we speak with Dylan Lloyd who recently graduated from Communication Design at Otago Polytechnic School of Design. Find out more about undergraduate and postgraduate study options in art and design by visiting our Design Schools page.
Tell us a bit about yourself:
As a passionate creative and lifelong sports enthusiast, I have been deeply involved in sports from a young age, including playing wheelchair rugby. Working in the sports content space has always been my dream, and since starting my degree, I’ve dedicated myself to creating sports-related content. I launched a design-focused Instagram, where sharing my work led to my first role in sports design, collaborating with local rugby clubs and schools. Over time, this platform has grown to over 700 followers. This year, I expanded my skills by venturing into sports photography, which keeps me actively involved on the sidelines, capturing the energy and passion of the games I love. My experience in both design and photography reflects my drive to contribute creatively to the sports world, and I am eager to continue making an impact in this dynamic and inspiring industry.
What was the focus of your graduating project?
Why did you choose to study design at Otago Polytechnic?
I wanted to study somewhere local and have a hands on learning experience.
What did you enjoy most about the programme?
The opportunities for real-world career experiences, including two internships during my studies. I also valued the chance to explore and experiment across different creative areas, from games to film and everything in between, ensuring there was something for everyone in a safe and supportive environment. The three years I spent in this degree were instrumental in shaping my career, giving me the skills and experiences needed to succeed post-study. I wouldn’t have had the opportunities I did without the solid foundation this programme provided.
What was your biggest challenge while studying?
Overcoming imposter syndrome and building confidence in my ability to create. As my degree progressed, I gained confidence through constructive feedback from lecturers and classmates. I also came to realise that everyone starts somewhere, and there’s no value in comparing yourself to others—everyone tells their own story in their own unique style. Embracing this mindset encouraged me to focus on creating authentically, trusting that I would find my footing. This journey of self-belief was a significant part of my growth, both as a creative and as an individual.
What inspired you to pick design as a career path?
My discovery of design was almost pure coincidence. Back in NCEA Level 1, I had a gap in my timetable, and a teacher suggested I take a design class because of my interest in photography and working with computers. At the time, I had never really heard of graphic design, but looking back, I realise I’ve always enjoyed it. As a kid, I would create wallpapers and jersey designs on my iPad using free apps, which shows it was always in me—I just hadn’t recognised it yet. That class became the spark that set me on my design journey.
Who is your favourite designer?
Johnny Hendrikus for me has been a massive mentor for me he is a local designer and content creator which has allowed me to have a local connection with great experience . He has done an lot of work in sports, his ability to combine different medias in such a creative way is something that makes him lead the way in the sports space.
Which piece in your portfolio are you most proud of?
I created an A2 design as a gift for Josh Bekhuis as he became the player with the most Southland Stag’s appearances – notching up 144 games. It was special for me to play apart in such a special moment for the team.
What’s next for you?
I plan to continue pursuing my dream in sports design while building my social presence, with the hope of finding a local job. Eventually, I aspire to work abroad for major international sports teams. One of the great things about design is its global nature—it can take you anywhere. That said, I don’t have a fixed plan; I’m happy to go with the flow and embrace the opportunities that come my way, trusting that each step will lead me closer to where I want to be.
Where can we see more of your work?
My portfolio website, Linkedin and Instagram.
