Fresh From The Field — Environmental Protection Authority – By Strategy Creative
Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community.
Bringing together a timeless graphic system that is rigid yet always different, Strategy Creative walk us through their recent brand identity work for Environmental Protection Authority.
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The brief
The Environmental Protection Authority operates within a crowded market of ecological regulators, economic advocates and research institutes. With so many organisations all communicating similar messages, it became vital for the Environmental Protection Authority (EPA) to own a clear, focused message that cut through the noise.
Mission
The EPA ensures that the water, the earth, skies, and ocean are full of life. They balance the scales between a thriving economy and a flourishing ecosystem. They do this through credible, informed decision making based on expert scientific evidence.
The Design Response
Following a strategic review of their offering, we positioned EPA as ‘For life’ in all its forms. From people to plant-life, culture to nature, work life to home life and everything in-between. The EPA safeguards New Zealand’s way of life for generations to come.
Brand photography provides multiple perspectives on the same story. We use macro shots to speak to oversight, mid shots to speak to the human impact, and micro shots to dive into the details.
The EPA brand colours are defined by life’s infinite diversity. The palette is ever evolving, taking its cues from the hues in the brand photography.
To support our imagery and words, we use graphic reductions. They are a simplified collection of colours and geometric shapes inspired by our photography.
The core executions of the brand bring together a timeless graphic system that is rigid yet always different.
We work closely with EPA’s Kaupapa Kura Taiao team to ensure Māori perspectives are successfully incorporated into design outcomes.
Wai Tūwhera o te Taiao – Open Waters Aotearoa takes the core EPA DNA and gives it a unique spin that’s helping connect kids with science.
The Design Team
Strategy Creative
https://www.strategy.co.nz/nz
https://www.instagram.com/strategycreative/
https://www.linkedin.com/company/strategycreative/
The Client Team
Environmental Protection Authority
Client details
https://www.instagram.com/epagovtnz/
https://www.facebook.com/EPAgovtNZ/
https://www.epa.govt.nz/
Collaborators
Illustrator/Animator:
Latham Arnott (@akahomebody)
