Fresh From The Field — Everyday Horrors by Method

2 years ago by

This Fresh from the Field features Method‘s recent work on their own project Everyday Horrors Halloween game.
If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.



The Brief
Team Method loves Halloween and with everything that has changed this year, and the possibility of not being able to celebrate all things spooky in the usual ways, we wanted to create a fun experience that could be played at home with the whole whānau.
In a post Covid-19 world, many parents are understandably cautious this year about the exposure to germs that traditional Halloween fun, like door knocking and trick-or-treating, carries as a risk. It’s also a well-discussed concern that children with compromised immune systems miss out on the type of traditions, culture and fun these holidays cultivate in friend and peer circles.
This Halloween, monsters have been unleashed and are hiding in our everyday items – can they all be found before Halloween season ends?

The Response
This free game encourages kids to find monsters, who are hidden behind a list of common household or everyday items, which can be deduced from a list of clues. These items act as a QR code as sorts, something we’ve grown accustomed to seeing as a barcode style device – but in actual fact, through the magic of WebAR (web-based augmented reality) technology, can in fact be anything. Once found, simply scan through the in-game camera to reveal a monster – or a flock of bats if there’s no monster to be found! There are several different monsters to collect, each object revealing a different scary character and their story.
‘Everyday Horrors’ is aimed at kids aged 6-12, although we’ve had so much fun building and testing it we feel the whole family can get into it. We purposely selected a range of monsters; from traditional Halloween characters to a few mythological creatures from cultural folklore. It’s our hope that kids can learn about new monsters and cultures as they play.
“As a mother to a 6-year old boy, I am constantly looking for ways to create accessible, inspiring digital games and experiences that can unlock the imagination of future generations and bring whanau together in some shared fun that’s easy for everyone to use. Everyday Horrors is our ‘trick AND treat’ to New Zealand – we’re so excited to see Kiwi kids, young and old discover who’s hiding out in their house!”
– Sam Ramlu, Method Founder and CEO, she/her
Using our very own WebAR platform, Mattar.io, Everyday Horrors plays directly within your mobile browser – there’s no need to download an app. Mattar allows us to create augmented reality experiences that are browser-based – with no apps needed. The platform’s been created with campaigns and promotions in mind, making it easy for you to engage customers through the power of AR.
Play the game on your mobile:
https://go.mattar.io/everyday-horrors/
http://method.digital

Tags : App designARaucklanddigital designFFTFFresh from the fieldHalloweenMethodNew Zealand design

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