This Fresh From The Field features a striking architectural identity and beautifully conceived art direction for Wilshire by South.
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Wilshire is a developer of residential and commercial properties based in Auckland. They are committed to creating buildings and places that revitalise areas and contribute positively to the wider community.
South looked to develop a flexible graphic system to give the brand a wide spectrum of shape and colour treatments. The brand rhombus’ has been derived from site photography and reflect the architectural structures that make up the majority of their work. Bespoke frames with the brand’s unique 14° skew were handmade, powder-coated and photographed to produce a suite of abstract images for use across various media.