Fresh From The Field — Kai Nights by Curative

9 months ago by

This Fresh From The Field features a campaign to encourage conversation about the role alcohol plays in the lives of young people by Curative

If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.

The Brief:

CAYAD Auckland approached Curative to help develop an intervention tool that could help families have positive conversations with young people about the role of alcohol in their lives.

The Response

Curative initiated a co-design process, working with both young people and parents to discover what would create the most impact.  These workshops suggested the tool didn’t need to talk about Alcohol or Drugs directly, but should instead focus on creating and rebuilding relationships and connections between parents and their young people.

Kai Nights is the result; a step-by-step guide for a family to challenge themselves to work with what they have in their cupboards to prepare a meal together. It builds on the principle that sitting down for an evening meal with family is a significant protective factor for young people, that helps to minimise likely risk and harm in their life.

Kai Nights aims to encourage moments of fun and play, build a sense of collective achievement, create an occasion for connection and conversation. Importantly it can be used by anyone, anywhere, working with what they have.

The design is bold and playful with a strong pop aesthetic that delivers the instruction in an often comical manner. The brand pairs an unapologetic visual language with a matter-of-fact typographic style, creating an aesthetic that is clear in it’s communication, striking and modern, without taking itself too seriously.

Creative Team
Strategy – Eddy Royal, Sarah Wilson
Design – Logan Bradley, Kaan Hiini

Raquel Barbiellini – CAYAD Auckland

About Curative
Curative are a creative agency inspiring social change. We believe that the best solutions are born through collaboration, so we work together with communities as each project unfolds to imagine and create unique solutions that truly respond to their needs. By providing space and permission for everyone to play, to invent and to explore new ideas, we can create magic and build momentum.


Up Next...

By Day By Night – An interview with Laura Yilmaz, Victoria University

By Day By Night is an interview series that profiles graphic design tutors from design schools throughout New Zealand. We learn about their role as a teacher and their own personal design practice. Today we hear from Laura Yilmaz who works at Victoria University in Wellington.     What is your official title at work?…

More from 'Fresh from the field'...

Fresh from the Field — Walker Brothers kombucha by makebardo

This Fresh From The Field features bold packaging and identity design for Walker Brothers kombucha by makebardo. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: A family culture. 

Founded in 2018, Walker Brothers brew traditional and high gravity (alcoholic) kombucha.…