DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 19 May 2017, Auckland

6 months ago by

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Auckland workshop focussing on Maori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design
Friday 19th May
9am–12.30pm
Studio One Toi Tu, Auckland

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).


Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!


As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.

As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Maori world. In this workshop, we will explore:

  • Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
  • How we can get over the fear of incorporating Māori art and concepts into our creative work.
  • How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
  • Key considerations when incorporating Māori concepts into your work.
  • Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.

Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.

Eventbrite - Creative Refresh with Kathryn Burnett

fisherpaykel-kaitiakimaori-tv-paiamaoritv-harakekemaoritv-tetaiofly



Up Next...

DA Workshop: Creative Strategy with Johnson McKay, 24 Feb 2017, Auckland

Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland: Creative Strategy Friday 24th February 9am–12.30pm Studio One Toi Tu, Auckland $449 Professional / $349 Design Assembly Friend Earlybird prices (booked before 5th February, 2017): $399 Pro / $299 DA Friend Refreshments from Atomic Coffee and Serious Popcorn.…

More from 'Workshops'...

DA Workshop: Creative Refresh with Kathryn Burnett, 09 June 2017, Auckland

Join creativity coach and award-winning writer, Kathryn Burnett, for this half-day ideation workshop in Auckland — a perfect opportunity to boost your creative process in 2017: Creative Refresh Revamping Your Creative Problem Solving Friday 9th June 9am–12.30pm Studio One Toi Tu, Auckland $350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend (Not…