Meri Kirihimete!

It’ll be quiet on Design Assembly for the next few weeks while we scoff holiday treats, take a break from our screens and spend some time with our toes in the sand (weather permitting).

2 weeks ago by

Fresh From The Field: Blink Consumer Campaign — By Spruik

Your eyes will enjoy seeing the new creative platform and campaign for Blink® from Bausch + Lomb. The brief A third of the population will suffer from dry-eye symptoms at some stage. As a result, there are many well established brands in market, competing for sales with new products and formulations. Blink® from Bausch + […]

3 weeks ago by

Announcing Decades of Design session at Women in Design Day 2025

We are excited to announce the incredible lineup for the Decades of Design session at Women in Design Day 2025 taking place on 21 March in Tāmaki Makaurau Auckland.

4 weeks ago by

Fresh From The Field: Keep the Flow — By Chemistry

How do you create a design-centric brand for an IT company so it doesn’t feel like an IT company? Read on to find out.

1 month ago by

Between the Pages Edu Series: Choosing paper types for your book design

We popped by our Friends at Bookprint to see how they make and print books right here in Aotearoa NZ. In this week’s series, David shares with us some examples of different paper types on offer and when to consider each. Key Takeaways Keen for more book printing tips? Check out our previous articles and videos in […]

1 month ago by

Grad Show Preview – Otago Polytechnic | Debrief 2024

A snapshot of some of the featured students at this year’s graduate show at Otago Polytechnic, on 21 — 24 November.

1 month ago by

2024 Grad Show Preview – Whitecliffe College | Bachelor of Design & Digital Media | Third year exhibition

A snapshot of some of the featured students at this year’s graduate show at Whitecliffe College, on 22 — 23 November.

2 months ago by

Fresh From The Field: Hamilton Gardens — By Daymark

Explore a world made more wonderful by Daymark Design.

2 months ago by

Coming in March 2025 – Women in Design Day: Moments of Change

We are excited to announce our second Women in Design Day: Moments of Change—an annual event dedicated to fostering community, celebration, and education among women in the design industry in Aotearoa New Zealand set for 21 March 2025. Take a break from your everyday and journey with us as we spend an inspiring and peaceful […]

2 months ago by

Fresh From The Field: Heal Within — By White Rabbit

Auckland based graphic design studio White Rabbit creates a science-backed brand identity, website, packaging and collateral infused with the essence of the natural-wellness. The brief Heal Within’s products use non-hallucinogenic adaptogenic herbs and mushrooms to activate key health benefits in the brain and body. They fill the gap in the market for a supplement that […]

2 months ago by

Fresh From The Field: Grandpa’s Bacon — By Onfire Design

Grandpa is an everyday affable Kiwi bloke – simple, honest and lighthearted. This week Onfire Design walk us through how they refreshed a previously no-name brand into one that now challenges the category leaders. The brief How do you take a previously no-name brand purchased on price, not brand, and refresh it to challenge the […]

2 months ago by

2024 Grad Show Preview – Media Design School’s Unahiroa

A snapshot of some of the featured students at this year’s graduate show at Media Design School, Unahiroa on 15 November.

2 months ago by

Under the Hood: Design& New Horizons with Huey Min Pon

The Design& New Horizons theme explores that which exists beyond our line of sight – past the immediate and the obvious. Ahead of our Under the Hood: Design& New Horizons online event happening on 16 October 24, we briefly chatted with one of our forward-thinking speakers Huey Min Pon, Digital Designer at PHQ AKL. Can […]

2 months ago by

Spring Conversations 2024: Charting new horizons for the Aotearoa design industry

Many of us find ourselves at a crossroads, feeling individually and collectively that design, Aotearoa and the world-at-large are all at a critical turning point. So, we are setting out to explore that which exists beyond our line of sight – past the immediate and the obvious. The recent Spring Conversations held in Tāmaki Makaurau, […]

3 months ago by

Fresh From The Field: Colab — By Studio South

Colab’s intriguing new brand identity has got our synapses firing! The brief Colab is a new online cohort platform for product professionals to learn, share, and grow. Unlike large boot camps, Colab’s learning is centred around small, diverse groups of professionals. Their platform gives these micro-communities an open environment for honest conversations, knowledge sharing, and […]

3 months ago by

Juno Gin 2025 Blank Canvas Artist Call

Continuing the remarkable success of previous Juno’s Blank Canvas competitions, Juno is excited to invite artist submissions for our 2025 Limited Edition Seasonal Gin Releases.

3 months ago by

Opinion: Where do all the women go?

Many of us find ourselves at a crossroads, feeling individually and collectively that design, Aotearoa and the world-at-large are all at a critical turning point. So, we are setting out to explore that which exists beyond our line of sight – past the immediate and the obvious. The recent Spring Conversations held in Tāmaki Makaurau, […]

3 months ago by

Announcing Design & New Horizons

This spring Design Assembly presents Design & New Horizons, a theme set to explore that which exists beyond our line of sight – past the immediate and the obvious.

3 months ago by

Fresh From The Field: Veesey — By Onfire Design

Spontaneous with a heavy dose of melty, cheesy goodness, Onfire Design share their recent branding work for Veesey. The Brief Veesey is combating the idea of being the ‘alternative’ to dairy. Having established itself in the growing dairy-free cheese category, the brand needed to refresh its packaging and positioning to help differentiate from competitors using […]

3 months ago by

Between the Pages Edu Series: How to centre a cover

We popped by our Friends at Bookprint to see how they make and print books right here in Aotearoa NZ. In this week’s series, David shares with us an easy way to ensure your cover design is centred. Key Takeaways: Keen for more book printing tips? Check out our previous articles and videos in this series: Video: […]

4 months ago by

Fresh From The Field: Body Island / Motu Tinana — By Design Dairy

How do you express embodied cross-cultural, physical narratives, empowered through the imaginative sharing of art and life in a brand identity? Design Dairy dances us through the detail of their new work for Body Island/Motu Tinana.

4 months ago by

Fresh From The Field: Art Aquarium — By Method

Glide into the design detail of Art Aquarium — an awe-inspiring experience created by the bright minds at Method.

4 months ago by

Creative Journeys: How designers and creatives are crafting their own livelihoods

Watch the replay of Creative Journeys to catch up with the conversation or enjoy it all over again.

4 months ago by

Fresh From The Field: Plain Jane — By White Rabbit

We are fizzing over White Rabbit’s new brand identity and packaging range for Plain Jane.

4 months ago by

Digital Sustainability with Kyoko Locussol

Ahead of our final Lunch & Learn webinar happening on 29 August, we caught up with our speaker Kyoko Locussol, Senior Experience Designer at AKQA.

4 months ago by