FOCUS Annual Showcase 2025 poster with bold vertical typography on a vibrant multicolour gradient background, announcing a one-night graduate exhibition at Yoobee Colleges of Creative Innovation.

FOCUS 2025 – Digital Innovation & Animation Graduate Exhibition Preview

Yoobee Colleges of Creative Innovation, Auckland Exhibition Opening NightWednesday 10 December 20256 PM – 8 PM Level 4, City Road CampusYoobee Colleges of Creative Innovation, Auckland FOCUS 2025 brings together […]

1 month ago by

Fresh From The Field: Kombucha Materiality – By Flying Studios

Kombucha Materiality’ invites designers and consumers to engage in co-design with microbial cultures.

4 months ago by

Fresh From The Field: Sodasmith — By Ben Galbraith Design

A fizzy new brand Sodasmith. designed by Ben Galbraith Design.

4 months ago by

Fresh From The Field: Longform —By True

The brief for True, an independent agency, was to create a brand identity that visually honoured a philosophy of thoughtful living and lasting impact.

5 months ago by

Fresh From The Field: FLEX — By Special

Special Group flex their new work.

5 months ago by

Fresh From The Field: A new brand identity for Fair Food as impactful as their mahi — By Daylight

Our Friends at Daylight share how they thoughtfully crafted a refreshed brand identity for Fair Food.

8 months ago by

Fresh From The Field: Fish & Chip Shop – By Perks Design

Few things feel as quintessentially Kiwi as unwrapping a bundle of fish and chips by the beach. When Perks Design was tasked with creating the identity for Takapuna Beach Café’s pop up fish & chip shop, the challenge was to capture a nostalgic identity and food concept with elevated moments.

9 months ago by

Fresh From The Field: Basis — By Studio South

Basis wanted their brand to be simple, practical and memorable. Studio South’s brand idea was ‘Harmony with Energy’.

9 months ago by

Fresh From The Field: Abel Fragrance — By Studio Almond

Studio Almond works with ecommerce brands to create solutions the drive innovation, autonomy, andscale. In this edition of Fresh from the Field we discover how Studio Almond distilled Abel Fragrance’s identity into a digital experience and the strategies they implemented to bridge a sensory gap.

10 months ago by

Fresh From The Field: Remifemin Brand Positioning and Development — By Spruik

Spruik creates a brand identity inspired by the principles and aesthetics of the Bauhaus design movement.

10 months ago by

Fresh From The Field: Arrowtown Golf Club — By Studio South

Studio South has designed an unique set of logos and collectible souvenir emblems inspired by local heritage architecture and gold mining typography.

11 months ago by

Fresh From The Field: Rolling Meadow — By Onfire Design

Onfire Design rolls more cheese into shopping trolleys with a new straight-talking identity that has a big heart, energy, relentless positivity.

11 months ago by

Fresh From The Field: Hamilton Zoo — By Black Sheep Creative

Web design experts Black Sheep Creative have designed and delivered a new website with that packs a punch for Hamilton’s world-class Zoo and Nature Precinct Te Kaaroro.

11 months ago by

Fresh From The Field: Ātea Nuku Paihia — By Method

Take a journey through time and space with Ātea Nuku Paihia, an innovative and engaging way to discover and experience the rich heritage of Paihia.

11 months ago by

Fresh From The Field: Together For Te Tiriti — By Extended Whānau

Together For Te Tiriti adds to the Toitū Te Tiriti movement and conversation in the hopes that our collective efforts paint the picture of the future we want to live in and the future we want our kids and their kids to live in.

12 months ago by

Fresh From The Field: Bowie—By Studio South

Studio South pump up the volume in the first Fresh from the Field article for 2025. Rip into the sharp new case study about a skincare brand built around transformation.

12 months ago by

Fresh From The Field: Keep the Flow — By Chemistry

How do you create a design-centric brand for an IT company so it doesn’t feel like an IT company? Read on to find out.

1 year ago by

Fresh From The Field: Hamilton Gardens — By Daymark

Explore a world made more wonderful by Daymark Design.

1 year ago by

Fresh From The Field: Colab — By Studio South

Colab’s intriguing new brand identity has got our synapses firing! The brief Colab is a new online cohort platform for product professionals to learn, share, and grow. Unlike large boot […]

1 year ago by

Fresh From The Field: Body Island / Motu Tinana — By Design Dairy

How do you express embodied cross-cultural, physical narratives, empowered through the imaginative sharing of art and life in a brand identity? Design Dairy dances us through the detail of their new work for Body Island/Motu Tinana.

1 year ago by

Fresh From The Field: Art Aquarium — By Method

Glide into the design detail of Art Aquarium — an awe-inspiring experience created by the bright minds at Method.

1 year ago by

Fresh From The Field — Skyzer Brand Photography – By Richards Partners

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. By using colour as the primary spokesperson along with elements […]

3 years ago by

Fresh From The Field — Amaia of Takapuna – By Richards Partners

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. With skyrocketing house prices and the death of the “quarter […]

3 years ago by

Fresh From The Field — Fuss Pot – By Curious

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. Our friends at Curious take us behind their design response […]

3 years ago by

Fresh From The Field — Hei Āhuru Mōwai – By Ira

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. This week the team at Ira walk us through their […]

3 years ago by