5 minutes with… Raul Sarrot
Ahead of his Wellington workshop on Friday 25th September 2020, we spoke to Raul Sarrot about The Value of Strategy in times of flux and disruption, staying ahead of the […]
4 years ago by Louise Kellerman
DA Workshop: Creative Strategy with Johnson McKay, 24 February 2017, Auckland
Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland:
Creative Strategy
Friday 24th February
9am–12.30pm
Studio One Toi Tu, Auckland
Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!
People are constantly bombarded with advertising overkill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. Learn how to develop strategic briefs and brainstorm strategic problems with creative solutions. Move past advertising and create genuinely engaging creative strategy.
Learning Outcomes:
– How to write strategic and creative briefs
– How to think divergently and assess the strength of ideas
– How to create brand loyalty in today’s anti-advertising generation
– How to design for an anti-advertising generation