Idealog partnership — Designer dirt: Why we should invest in our creativity the same way farmers invest in our lands
In collaboration with Idealog (to mark their creativity month), Design Assembly writer and editor Nicole Arnett Phillips argues that creativity is a resource that needs to be nurtured and invested […]
5 years ago by Louise Kellerman
100 Days Project 2017: Angelo de Marchi
100 Days Project is a simple creativity project that requires one thing, every day for 100 days. This year’s 100 Days Project is nearly over. It’s featured all its usual […]
7 years ago by Louise Kellerman
DA Workshop: Creative Refresh with Kathryn Burnett, 09 June 2017, Auckland
Join creativity coach and award-winning writer, Kathryn Burnett, for this half-day ideation workshop in Auckland — a perfect opportunity to boost your creative process in 2017: Creative Refresh Revamping Your Creative […]
7 years ago by Louise Kellerman
DA Workshop: Creative Strategy with Johnson McKay, 24 February 2017, Auckland
Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland:
Creative Strategy
Friday 24th February
9am–12.30pm
Studio One Toi Tu, Auckland
Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!
People are constantly bombarded with advertising overkill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. Learn how to develop strategic briefs and brainstorm strategic problems with creative solutions. Move past advertising and create genuinely engaging creative strategy.
Learning Outcomes:
– How to write strategic and creative briefs
– How to think divergently and assess the strength of ideas
– How to create brand loyalty in today’s anti-advertising generation
– How to design for an anti-advertising generation
DA Workshop: Creative Refresh with Kathryn Burnett, 09 June 2017, Auckland
Join creativity coach and award-winning writer, Kathryn Burnett, for this half-day ideation workshop in Auckland — a perfect opportunity to boost your creative process in 2017:
Creative Refresh
Revamping Your Creative Problem Solving
Friday 9th June
9am–12.30pm
Studio One Toi Tu, Auckland
$350 Professional / $250 Design Assembly Friend (Not a DA Friend? Click here for details on how to sign up).
$150 DA Student Friend (Not a DA Student Friend? Click here for details on how to sign up).
Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!
This dynamic workshop teaches idea generating techniques that can be used at every part of your creative process, from planning strategy to working with clients. These innovative and practical techniques provide participants with a valuable creative toolkit that can be used throughout the year to tackle artistic AND business problems alike.
Learning Outcomes:
During this half-day workshop participants will:
- Become more creatively energised and develop a useful toolkit
- Learn idea generation techniques specific to different parts of the creative work process
- Learn techniques to get creatively “unstuck”
- Learn how to apply brainstorming techniques to different challenges
- Learn how these techniques can help you grow your client base
- Develop confidence in their ability to push past expected ideas to fresh solutions.
Kathryn Burnett is an award-winning screenwriter, playwright, creativity coach and workshop facilitator, who has worked in film and television for over 20 years. In 2011 she created a series of ideation training workshops, and has been helping organisations and individuals be their creative best ever since. Her clients include: Spark, Fluxx, Mediaworks, Porter Novelli, Geyser Creative, Terabyte, and Ondigital.
100 Days Project: 5 Minutes with Kerryn Smith
Celebrating Day 100! Having now reached the end of this year’s 100 Days Project we grabbed a quick five minutes with Kerryn Smith, freelance Graphic Designer and Illustrator. Her project involved 100 […]
7 years ago by Louise Kellerman
100 Days Project: 5 Minutes with Angelo De Marchi
As we near the end of this year’s 100 Days Project we grabbed a quick five minutes with Angelo De Marchi, Senior tutor at Yoobee School of Design. De Marchi’s project is all about bringing […]
7 years ago by Louise Kellerman
100 Days Project: 5 Minutes with Sam Bunny
Sam Bunny is an Auckland-based designer who specialises in brand identity and publication design, and is now working in UX. He is also one of this year’s 100 Days Project participants. […]
7 years ago by Louise Kellerman
100 Days Project: 5 minutes with Mahani Del Borrello
As this year’s 100 Days Project rapidly approaches the 3/4 way through milestone, we grabbed a quick five minutes with Mahani Del Borrello, creator of Chromalgam. Mahani is making a range […]
7 years ago by Louise Kellerman