Fresh From The Field: A new brand identity for Fair Food as impactful as their mahi — By Daylight

Our Friends at Daylight share how they thoughtfully crafted a refreshed brand identity for Fair Food.

9 months ago by

Fresh From The Field: Fish & Chip Shop – By Perks Design

Few things feel as quintessentially Kiwi as unwrapping a bundle of fish and chips by the beach. When Perks Design was tasked with creating the identity for Takapuna Beach Café’s pop up fish & chip shop, the challenge was to capture a nostalgic identity and food concept with elevated moments.

10 months ago by

Fresh From The Field: Basis — By Studio South

Basis wanted their brand to be simple, practical and memorable. Studio South’s brand idea was ‘Harmony with Energy’.

11 months ago by

Fresh From The Field: Abel Fragrance — By Studio Almond

Studio Almond works with ecommerce brands to create solutions the drive innovation, autonomy, andscale. In this edition of Fresh from the Field we discover how Studio Almond distilled Abel Fragrance’s identity into a digital experience and the strategies they implemented to bridge a sensory gap.

11 months ago by

Fresh From The Field: Remifemin Brand Positioning and Development — By Spruik

Spruik creates a brand identity inspired by the principles and aesthetics of the Bauhaus design movement.

11 months ago by

Fresh From The Field: Arrowtown Golf Club — By Studio South

Studio South has designed an unique set of logos and collectible souvenir emblems inspired by local heritage architecture and gold mining typography.

12 months ago by

Fresh From The Field: Rolling Meadow — By Onfire Design

Onfire Design rolls more cheese into shopping trolleys with a new straight-talking identity that has a big heart, energy, relentless positivity.

12 months ago by

Fresh From The Field: Hamilton Zoo — By Black Sheep Creative

Web design experts Black Sheep Creative have designed and delivered a new website with that packs a punch for Hamilton’s world-class Zoo and Nature Precinct Te Kaaroro.

1 year ago by

Fresh From The Field: Ātea Nuku Paihia — By Method

Take a journey through time and space with Ātea Nuku Paihia, an innovative and engaging way to discover and experience the rich heritage of Paihia.

1 year ago by

Fresh From The Field: Together For Te Tiriti — By Extended Whānau

Together For Te Tiriti adds to the Toitū Te Tiriti movement and conversation in the hopes that our collective efforts paint the picture of the future we want to live in and the future we want our kids and their kids to live in.

1 year ago by

Fresh From The Field: Bowie—By Studio South

Studio South pump up the volume in the first Fresh from the Field article for 2025. Rip into the sharp new case study about a skincare brand built around transformation.

1 year ago by

Fresh From The Field: Blink Consumer Campaign — By Spruik

Your eyes will enjoy seeing the new creative platform and campaign for Blink® from Bausch + Lomb. The brief A third of the population will suffer from dry-eye symptoms at […]

1 year ago by

Fresh From The Field: Keep the Flow — By Chemistry

How do you create a design-centric brand for an IT company so it doesn’t feel like an IT company? Read on to find out.

1 year ago by

Fresh From The Field: Hamilton Gardens — By Daymark

Explore a world made more wonderful by Daymark Design.

1 year ago by

Fresh From The Field: Heal Within — By White Rabbit

Auckland based graphic design studio White Rabbit creates a science-backed brand identity, website, packaging and collateral infused with the essence of the natural-wellness. The brief Heal Within’s products use non-hallucinogenic […]

1 year ago by

Fresh From The Field: Grandpa’s Bacon — By Onfire Design

Grandpa is an everyday affable Kiwi bloke – simple, honest and lighthearted. This week Onfire Design walk us through how they refreshed a previously no-name brand into one that now […]

1 year ago by

Fresh From The Field: Colab — By Studio South

Colab’s intriguing new brand identity has got our synapses firing! The brief Colab is a new online cohort platform for product professionals to learn, share, and grow. Unlike large boot […]

1 year ago by

Fresh From The Field: Veesey — By Onfire Design

Spontaneous with a heavy dose of melty, cheesy goodness, Onfire Design share their recent branding work for Veesey. The Brief Veesey is combating the idea of being the ‘alternative’ to […]

1 year ago by

Fresh From The Field: Body Island / Motu Tinana — By Design Dairy

How do you express embodied cross-cultural, physical narratives, empowered through the imaginative sharing of art and life in a brand identity? Design Dairy dances us through the detail of their new work for Body Island/Motu Tinana.

1 year ago by

Fresh From The Field: Art Aquarium — By Method

Glide into the design detail of Art Aquarium — an awe-inspiring experience created by the bright minds at Method.

1 year ago by

Fresh From The Field: Plain Jane — By White Rabbit

We are fizzing over White Rabbit’s new brand identity and packaging range for Plain Jane.

1 year ago by

Fresh From The Field: Simon Lewis Wards – By Studio South

Fresh from the Field: Studio South shatters glass artist’s expectations by strengthening brand assets and increasing online revenue.  The brief Simon Lewis Wards is an established New Zealand glass artist, […]

1 year ago by

Fresh From The Field: Novated Lease Australia — By Onfire Design

Replacing unfriendly and generic with simplicity and a memorable ‘n’ monogram. Onfire Design take us behind their rebrand work for Novated Lease Australia The Brief Car leasing for Australian professionals […]

2 years ago by

Fresh From The Field — Bad Baker – By Dow Goodfolk

The Bad Baker team knew something wasn’t working and it was up to Dow Goodfolk to figure out what that was.

2 years ago by

Fresh from the Field – Puna Kōrero – by Unitec School of Creative Industries

For June & July we are focusing on Design & Te Ao Māori on the Design Assembly website – featuring interviews with Māori designers, project features spotlighting their work & design […]

2 years ago by