Fresh From The Field: Longform —By True

The brief for True, an independent agency, was to create a brand identity that visually honoured a philosophy of thoughtful living and lasting impact.

5 months ago by

Fresh From The Field: Keep the Flow — By Chemistry

How do you create a design-centric brand for an IT company so it doesn’t feel like an IT company? Read on to find out.

1 year ago by

Fresh From The Field: Hamilton Gardens — By Daymark

Explore a world made more wonderful by Daymark Design.

1 year ago by

Fresh From The Field — Tuffy – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Rather than bland utilitarian sameness, Onfire create a brand toolbox […]

2 years ago by

Fresh From The Field — Reset Urban Design Rebrand – By Fluid

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Conveying the idea of change and transformation, and how spaces […]

2 years ago by

Fresh From The Field — Rapt! Branding – By Husk Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Featuring hand-drawn illustrations and language that reflect the essence of […]

2 years ago by

Fresh From The Field — Sea-Legs Consumer Campaign – By Spruik

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Using well-loved sights and sounds that evoke the nostalgia of […]

2 years ago by

Fresh From The Field — Te Kaha – By Plato Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Communicating the narrative behind the stadium’s construction and establishing a […]

2 years ago by

Fresh From The Field — Mullets That Matter – By McCarthy

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Thinking outside the barber’s chair, McCarthy Studio walk us through […]

2 years ago by

Fresh From The Field — Benny’s Bike Shop – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Inspired by early 20th-century bicycle head tube graphics and emblems, […]

2 years ago by

Fresh From The Field — Moustache – By Studio South

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Challenged with reinvigorating the brand while encapsulating the bold, fun […]

2 years ago by

Fresh From The Field — Raise the Standard – By Strategy Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Borrowing the wit, rhyme and cultural relevance found in protest […]

2 years ago by

Fresh From The Field — Hidden Honey – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Inspired by the insistence of doing things right and foraging […]

2 years ago by

Fresh From The Field — Te Arotake – By Strategy Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Using three distinct typefaces to collectively symbolise the value of […]

2 years ago by

Fresh From The Field — Your Way | Kia Roha Visual Identity – By Studio Waru

Design Assembly loves to profile the breadth and depth of design practice in Aotearoa. For July we’re celebrating Māori design, designers, and illustrators.  Using Your Way | Kia Roha’s four […]

3 years ago by

Fresh From The Field — Optimate.me Rebrand – By nim Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. nim Creative walk us through their recent full rebrand for […]

3 years ago by

Fresh From The Field — GALAH Press – By Daylight

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Crafting a world of colour, type, and the hidden complexity […]

3 years ago by

Watch: Under the Hood Women in Design, Mar 2023

For the month of March, to honour International Women’s Day, we highlighed and celebrated (as we always do) women in the design industry at our Under the Hood webinar. Each […]

3 years ago by

Fresh From The Field — Metlifecare – By Choir

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. From refreshing the identity to developing a brand hierarchy system […]

3 years ago by

Fresh from the Field – TMNZ – by Principals

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa New Zealand Design Assembly community. Keeping it energised and structured, a rectangular patterning […]

3 years ago by

Nutiani logo

Fresh From The Field — Nutiani – By Hula

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Working from an identity system that was restless and confident […]

3 years ago by

Fresh From The Field — Arka Modular – By Curious

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. Balancing bold with a softer human edge, Curious take us through […]

3 years ago by

Fresh From The Field — JONI – By makebardo

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. ‘It is non a wine or a simple grape juice; it […]

3 years ago by

Fresh From The Field — Old Country Food – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. Inspired by Chinese fabrics and embroidery and the modern foodie consumer, […]

3 years ago by

Fresh From The Field — ITM – By Strategy Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. Using real miniature models and real DIY goods available from ITM […]

3 years ago by