Fresh From The Field: Carlton Dental Care – By Forme Creative

Fresh from the field

Fresh From The Field: Carlton Dental Care – By Forme Creative

12 months ago by Iris Kalff

Sophistication meets calm and comfort in Forme Creative’s recent branding work for Carlton Dental Care.

Fresh from the Field is a weekly article series sharing fresh and inspiring work from the Design Assembly community. Want to submit your work to Fresh From The Field? Fill out the form here.

The brief

Carlton Dental Care is a Christchurch-based dental clinic with a passion for patient wellbeing, and an aim to provide compassionate, comprehensive dental care that gives the confidence of a healthy smile. The clinic’s focus is to take the fear out of dentistry, creating a welcoming environment where patients feel at ease from the moment they walk in the door.

Forme was approached by Carlton Dental Care to develop a fresh brand identity and digital presence that would re-establish the clinic’s reputation for excellent clinical expertise, and attract a higher volume of ideal clientele.

The design response

Our process hinged on a strategic approach, where we assessed the clinic’s current market positioning and future goals, analysing direct competitors and their target market. From here the brand’s creative direction evolved naturally. At its core, the brand balances warmth and approachability, with clinical reliability. This is outworked through clean lines, soft shapes, patterns, gradients and layering. Sophistication is met with calm and comfort.

The final brand identity is elegant, modern, and highly identifiable, carving out its own space in the healthcare industry. The clinic’s digital presence prioritises clear communication that drives trust, and a gentle approach that is felt throughout the experience. Building brand recognition and showcasing the clinic’s positioning and expertise has been pivotal to the growth and expansion of Carlton Dental Care.