Fresh From The Field: Colab — By Studio South
Colab’s intriguing new brand identity has got our synapses firing!
Fresh from the Field is a weekly article series sharing fresh and inspiring work from the Design Assembly community. Want to submit your work to Fresh From The Field? Fill out the form here.
The brief
Colab is a new online cohort platform for product professionals to learn, share, and grow. Unlike large boot camps, Colab’s learning is centred around small, diverse groups of professionals. Their platform gives these micro-communities an open environment for honest conversations, knowledge sharing, and long-lasting growth. After soft-launching in 2020 the business had quietly been building momentum. Once they were certain of its potential, they commissioned a complete brand refresh to better reflect their unique approach to group learning.
The design response
Inspired by neurological brain activity, an organic, dynamic brand mark is at the centre of the Colab identity. Always active. Always evolving. It symbolises a tight-knit cohort, absorbing and sharing knowledge. An intricate and malleable pattern that mimics grey matter, reinforces this idea of heightened learning. Large macro crops of the pattern create an intriguing visual language. Abstract, organic imagery from the natural world adds a sense of wonder and mystery, building on the macro nature of the pattern. The shift in the brand has helped Colab rapidly grow its network and reach, with its learning cohorts regularly selling out with participants joining from all over the world.
The design team
Amy Matthews
Mike Fischer
Sam Southwell
The client team
Lucas Coehlo
