Fresh From The Field — Snaklog by Onfire

12 months ago by

This Fresh from the Field features Onfire’s recent work for Tasti’s SNAKLOG. The design holds true to the explosive visual language of the previous iteration while dialling up the volume and pace to reinvigorate this longtime kiwi favourite in a crowded market.

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The brief:

A Kiwi snacking staple since the 70s, Snak Logs were one of the first muesli bars introduced to New Zealand. Unique in size, shape and recipe, these bars are packed with honest ingredients and natural energy.

The Design Response:

The previous livery which was heavily influenced by its heritage was getting lost amongst the growing ‘energy’ category – with more modern offerings presenting cleaner and bolder product propositions.

Onfire’s refresh focused on amplifying its existing proposition of ‘Nature’s power pack’. Retaining the iconic ingredient explosion and decluttering the pack, the sub-brand becomes the dominant message; communicating energy through sheer size. Upon relaunch, this small but mighty product range literally shouts on-shelf.


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