Fresh From The Field — Whakapapa Walls by Johnson Witehira

6 years ago by

This Fresh From The Field by Johnson Witehira of Indigenous Design and Innovation Aotearoa is a playful and artful expression Māori-world views.

If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.


The Brief:

This work, entitled Mahimahi, was commissioned by the QT Hotel Wellington as part of their ‘“Your Art. Our Walls” project. Johnson Witehira was tasked with creating something that was playful and fun, yet still grounded in Te Ao Māori (Māori-world views) and Toi Māori.

(Photo by Mark Tantrum/ http://marktantrum.com)

The Response:

Mahimahi is a verb in the Māori language that can mean; to copulate, have sex or make love. From a distance, the artwork appears like an innocuous pattern of tiki. Look closer though and you see figures of different gender and sexual orientation in coitus. Making sexual organs and activity explicit yet ambiguos is a strategy employed by Māori carvers following the arrival of missionaries in Aotearoa.

(Photo by Mark Tantrum/ http://marktantrum.com)

Tags : IDIAIndigenous Design and Innovation AotearoaJohnson WitehiraWhakapapa Walls

Fresh From The Field: Big Ag and game of more – By Bryce Groves x Pixelpush

What started with a scroll through the Fresh From The Field archives became an award-winning collaboration. Bryce Groves and Pixelpush joined forces to create Greenpeace Aotearoa’s Big Ag and Game […]

1 week ago by Iris Kalff

Fresh From The Field: Dunedin Works Better – By Strategy Creative

How do you convince people to rethink where they live and work? Strategy Creative’s Dunedin Works Better campaign does it with wit, warmth, and just the right amount of cheek. […]

2 weeks ago by Iris Kalff

Fresh From The Field: Telegraph Hill – By Onfire Design

Proof that first impressions matter, especially when they’re drizzled in great design. Onfire Design serves up a fresh new identity for Telegraph Hill. The brief Founded in Hawke’s Bay in […]

1 month ago by Iris Kalff

Fresh From The Field: Cycle Wayfinding – By Maynard

Designed to make cycling simpler, safer, and more intuitive, Maynard’s latest wayfinding system for Auckland Transport helps connect people with the city. The brief As transport priorities evolve to meet […]

1 month ago by Iris Kalff

Leave a Reply