Smells Like Fresh Print — Team Talk Coasters
Brought to you by B&F Papers, the Smells Like Fresh Print series celebrates the beauty and tactile qualities of recently created, selected print projects.
This installment features 15 unique coasters based on 15 critical conversations to help raise awareness for men’s mental health.
The Brief:
Our new 1st XV is tackling men’s mental health issues… New Zealand loses too many men struggling with mental health issues. Three in four suicides in New Zealand are male. Often it’s a tragic result of not knowing how, or who to talk to about the difficult things they’re dealing with in their lives.
Wellington creative agency EightyOne, the Movember Foundation and some of New Zealand’s most prominent rugby figures, have come together to tackle men’s mental health with the new campaign ‘Team Talk’.
“What better way to connect New Zealand men together over mental health than through a sport so many are fond of. The stigma needs to be broken and we think this year with the World Cup coming up and the Investec Rugby Championship happening right now, rugby is a great subject to help break it,” said EightyOne Partner and Business Director Matt West
Movember Country Manager Robert Dunne agreed it was a prime time to be discussing such topics. “We all know mental health is a hard conversation, and one that not enough men are having. So if we are to truly tackle men’s mental health, it’s important we create the right environment to get them talking. Rugby is a sport that brings so many people in our country together, and I hope that through this these tough talks will start to happen.”
Former Hurricane and All Black Nehe Milner-Skudder said that men must start talking when they start to endure feelings such as anxiousness and depression.
“Everyone has different pressures on them in life that may leave them feeling blue. I know I’ve felt my fair share of pressure during my career, especially when I’ve had to step out of the game because of an injury. However, I’ve gotten through those hard times with the support of my friends and family who have listened to me when I’ve told them how I’m feeling. I hope to encourage others to do the same thing when life gets you down.”
The Response:
EightyOne recruited 15 rugby legends and paired them with talented Wellington designers and artists to produce a pack of unique drinks coasters. Each features stunning, original art and a member of our 1st XV talking about a defining rugby moment in their life and how it affected them.
Each coaster is a ‘set-piece’, a way to get the conversation going and letting men know it’s good to talk about how you’re feeling. The back of each coaster, encourages users to click through to Movember to continue the conversation and seek more information.
250 coaster packs have already been purchased by Wellington Hospitality Group prior to the Team Talk launch. All proceeds will go to the Movember charity.
Selling for $17 per pack, every cent will go to our friends at the Movember Foundation. You can find further information at www.rugbyteamtalk.nz.
Production info:
Each coaster has been created with the help of Bluestar printing and B&F papers who kindly donated their time and resources to the development.
Stock: Drink Coaster Board
Weight of stock: 500 gsm
Weight of pack: 85g
Dimensions: 95 x 95mm
15 coasters per pack
Collaborators:
Chris Bleackley & Justine Senee, Greg Dyne, Carlos Constable, Jeremy ‘Jay’ Hall, Zelle Read, Andre ‘Taco’ Caraco, Nigel Moore, Geoff Francis, James Henderson, Anna Gan, Julius Fernie, Erwan Elmayan, Pete Montgomery, Phil Dunstan-Brown and Ed Bats.
• Sir John Kirwan
• David Kirk
• Sean Fitzpatrick
• Grant Fox
• Robbie Deans
• Melodie Robinson
• Grant Nisbett
• Murray Mexted
• Mils Muliaina
• Ali Williams
• Nigel Yalden
• Sarah Hirini
• Bob Francis
• Ric Salizzo
• Nehe Milner-Skudder
Support the project:
For more information on Team Talks or to purchase a pack of coasters, head to www.rugbyteamtalk.nz or follow the campaign on Facebook or Instagram.
