Fresh from the field — Simpson Western by Dow

3 years ago by

This week’s Fresh from the Field features the new identity work for Simpson Western by the team at Dow.

If you’ve got new or recent work that you’d like to share in our weekly Fresh from the Field series email Zoë for details.

The brief:
Simpson Western, a full-service law firm on the North Shore, really disliked their identity. Their firm had grown in size and in the scope of their services, and they wanted an identity that would better reflect their skills and what makes them unique as they competed for business against full service law firms in the CBD.

Design response:
We gave them an elegant and sophisticated identity that would be timeless. Their story, ‘On your side’ was a play to their very important local clients — on the North Shore — and also a demonstration of their advocacy for their clients’ best interests. The North Shore beach feel was a key part of the secondary brand language. It sets up their neighbourhood approach and their love of the locale.

Donna McCort
Leonie Whyte
Ben Dean

See more from Dow at:


Up Next...

2017 Design Assembly Poster Exhibition

Thanks to everyone who submitted posters for the 2017 DA Poster Exhibition. We received over 100 entries! Congratulations to the 15 designers who were selected to show this year at Objectspace in Auckland on 23 November, and at Exchange Christchurch on 30 November. We will be taking submissions for the 2018 DA Poster Exhibition from…

More from 'Celebration'...

2017 DA End of Year Wrap Party: Auckland

Great turn out for our DA End of Year Wrap Party that took place at Objectspace on Thursday November 23rd. Thanks to Matt Dawkins for documenting not only our end of year celebration, but also our inaugural Auckland Poster Exhibition.