Fresh from the Field — The Chaat Company by Hardhat Design
This week’s Fresh from the Field features an identity for The Chaat Company, an Indian company specialising in Indian snacks set design by Hardhat Design.
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The identity for Chaat brings the visual language of the bustling streets of modern India and the bold flavours and textures of Chaat (Indian street food) to a Western audience. We chose to use strong contrasting colour, striking typography, elements of hand-drawn type & illustration, and a maximal approach, with each flavour receiving its own unique type treatment, colourway and series of illustrations. The brand has been expanded outwards into print and online collateral, stationery and advertising materials.
