Idealog partnership — Designer dirt: Why we should invest in our creativity the same way farmers invest in our lands

In collaboration with Idealog (to mark their creativity month), Design Assembly writer and editor Nicole Arnett Phillips argues that creativity is a resource that needs to be nurtured and invested in. I am not a farmer, but I try to think like one often. New Zealand has a robust agricultural pedigree, and we are celebrated…

6 months ago by

Together As One

Our thoughts are with Aotearoa’s Muslim community, the people of Christchurch, and everyone directly affected by Friday’s horrific events. Design Assembly is all about community – celebrating and supporting all New Zealanders in our diversity and individual pathways. Everyone is welcome. We are in admiration of this thoughtful and poignant expression of support and unity…

6 months ago by

Fresh from the Field — Mental Health Awareness Week by Fly

Ahead of DA’s Auckland workshop Designing a Culturally Authentic Aotearoa this Fresh from the Field features a campaign for Mental Health Awareness Week by Fly. Combining tikanga Maori, te reo Maori and the latest research into mental health workshop facilitator Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou) owner and Creative Strategist at Fly, created…

6 months ago by

Auckland: DA Conversations Autumn 2019 — Meet the Panel

This Autumn’s DA Conversations are back to celebrate 10 years of Design Assembly, the home of New Zealand design. To understand where we are going, we must know where we have come from. This year Design Assembly celebrates ten years of supporting our community. We’re taking this milestone as an opportunity to look back at…

6 months ago by

Wellington: DA Conversations Autumn 2019 — Meet the Panel

This Autumn’s DA Conversations are back to celebrate 10 years of Design Assembly, the home of New Zealand design. To understand where we are going, we must know where we have come from. This year Design Assembly celebrates ten years of supporting our community. We’re taking this milestone as an opportunity to look back at…

6 months ago by

Fresh from the Field — The Bowery by Curious Design

This Fresh From The Field features packaging and identity design for The Bowery by Curious Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Our brief was simple. Create a brand for a range of mens premium grooming products. A simple…

6 months ago by

Poster Call — all wāhine toi Aotearoa!

Directory of Women Designers + Designers Speak (Up) RAMP Gallery, Kirikiriroa / 29 April – 24 May 2019 To record the current landscape of all designers who identify as women of any gender experience, of all diversities — social, sexual, cultural, ethnic — and give visibility to the unsung diversity of Aotearoa design, Designers Speak…

6 months ago by

Fresh From The Field – Kelly Washington by Ryan Romanes

This week’s Fresh From The Field features Brand identity and packaging design for New Zealand organic wine maker, Kelly Washington by Ryan Romanes If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tamra Kelly-Washington is one of New Zealand’s leading wine makers.…

6 months ago by

2019 Womentor

Womentor is a global mentorship program for women in graphic design, offering support and guidance in business and career development. The program brings together senior designers with creative directors and design company partners and founders from around the world. This year, 22 creative leaders from five continents have been selected to provide mentorship. Creative Directors…

6 months ago by

Now and Then — Richard Kuoch

Written by Annie McCulloch, Portfolio Recruitment Now and Then is a series where we catch up with designers who’ve been recently placed, via Portfolio Recruitment. We get their thoughts and feedback about their new roles and their work. Our latest Now and Then is with Richard Kuoch, of Spruik. Richard, thanks for being involved in our Now and Then…

6 months ago by

Fresh from the Field — Real Rad Food by Afternoon

This Fresh From The Field features branding and packaging for Real Rad Food by afternoon.co.nz If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Real Rad Food is a raw/plant-based deserts and treats brand based in Mt Maunganui. Hannah approached Afternoon to…

7 months ago by

Fresh From The Field – Rainbow Springs by ThoughtFull Design

This Fresh From The Field features interpretive signage and a wayfinding system for tourism icon Rainbow Springs Nature Park by ThoughtFullDesign. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. Interpretative Signage Brief: The existing park information was dry, dated and wordy. Although factual,…

7 months ago by

5 Minutes with… DA Founder Louise Kellerman

To understand where we are going, we must know where we have come from. This year Design Assembly celebrates ten years of supporting our community. We’re taking this milestone as an opportunity to look back at the last ten years, investigate where visual design is currently and to question what the future holds for New…

7 months ago by

Fresh from the Field — Trade Me Paper set by Think™

This Fresh From The Field features amazing cardboard engineering from Think™ If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: The Breakout Room approached Think™ to help create a vision. A whimsical beach scene, plus props, all made from paper. The response:…

7 months ago by

5 Minutes with… Gabrielle Lyon

Ahead of the “Make No Small Plans” Wellington event on March 5th, we spoke with lead author and project director Gabrielle Lyon to find out a bit more about her area of expertise, reinventing a 20th century Chicago urban planning textbook as 21st-century graphic novel and her career journey to-date. What first piqued your interest in…

7 months ago by

Fresh from the Field — Luxerose RTD cocktails by Onfire Design

This week’s Fresh From The Field features a packaging project and a milestone for Onfire Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs…

7 months ago by

Media Design School’s diversity on show as part of Auckland Live

Diversity of student content from programmes at Media Design School (MDS) has been compiled into a 28-minute playlist that will air on the large scale (45m2), portable outdoor digital screen in Aotea Square (291-297 Queen Street). The screen, an Auckland Live initiative, brings artistic, cultural and entertainment experiences to the Aotea Arts Quarter and provides…

7 months ago by

5 Mins With… Bret Gower

Ahead of Design Assembly’s upcoming Auckland workshop on Intellectual Property & Commercial Practice for Designers on March 12th, we spoke with workshop facilitator and legal expert Bret Gower to learn more about his transition from design to legal practice and what participants can expect from this workshop. Tell us about yourself? What do you do day-to-day?…

7 months ago by

Hot New Things — Annabelle Fraser, Yoobee ACG School of Design

Welcome to Hot New Things 2019 – an opportunity to profile a selection of the top design graduates coming out of our tertiary institutions. This week, we speak with Annabelle Fraser from Yoobee ACG School of Design. Annabelle Fraser Diploma in Creative Digital Design (Level 6) Yoobee ACG School of Design You completed your full time studies at the end…

7 months ago by

Hot New Things — Alex Haskell, Wintec

Welcome to Hot New Things 2019 – an opportunity to profile a selection of the top design graduates coming out of our tertiary institutions. This week, we speak with Alex Haskell from Wintec. Alex Haskell Bachelor of Media Arts (Graphic Design major) Wintec You completed your full time studies at the end of 2018. Can you tell us what…

7 months ago by

TDC64 Auckland

Direct from its New York showing, TDC64 Auckland is the latest exhibition from the world-renowned Type Directors Club competition, showcasing a culturally diverse and exciting range of award-winning work from over 35 countries. Chosen from 1,835 entries by some of the design industry’s most recognised mentors, innovators and thought-leaders, with work in dozens of languages,…

7 months ago by

Fresh from the Field — Rethink by A+M Creative

This week’s Fresh From The Field features a campaign for Rethink by A+M Creative If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Rethink are long standing subscribers to sustainable lifestyle products. The client envisioned a social change campaign that commanded intrigue.…

7 months ago by

Hot New Things — Luke Guilford & Nathan Walker, AUT

Welcome to Hot New Things 2019 – an opportunity to profile a selection of the top design graduates coming out of our tertiary institutions. This week, we speak with duo Luke Guilford & Nathan Walker both from AUT. Luke Guilford & Nathan Walker Bachelor of Design (Communication Design major) AUT You completed your full time studies at the end…

7 months ago by

Smells Like Fresh Print — ‘The king is dead, long live the queen’

Brought to you by B&F Papers, the Smells Like Fresh Print series celebrates the beauty and tactile qualities of recently created, selected print projects. This week we share and celebrate ‘The king is dead, long live the queen’ a comprehensive range in white uncoated stocks Project Title: The king is dead, long live the queen! Concept & Design: Capiche Design Client: B&F…

7 months ago by

Fresh from the Field — Lindauer, The Vintage Series by Curious Design

This week’s Fresh From The Field features packaging for Lindauer, the Vintage Series by Curious Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The positioning of Lindauer sparkling wine has traditionally been built around ‘girls night out’ for its female…

7 months ago by