2025 Hot New Things: Zoe Ford Whitecliffe College
Design Assembly profiles a selection of the top graduates from the best Art and Design Schools in Aotearoa New Zealand. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future.
Today we speak with Zoe Ford who recently graduated with a Bachelor of Design and Digital Marketing from Whitecliffe College. Find out more about undergraduate and postgraduate study options in art and design by visiting our Design Schools page.
Tell us a bit about yourself:
Growing up in a creative environment shaped my perspective in profound ways. One of my fondest childhood memories is learning to use a camera with my grandparents, capturing the simple beauty of their backyard. Those moments not only filled me with joy but also ignited a lifelong passion for photography and storytelling.
This upbringing encouraged me to think outside the box, embrace innovation, and to dream. It inspired me to pursue a Bachelor’s degree in Design and Digital Media, where I could channel my creativity into meaningful projects. Today, I am grateful to work on projects that resonate with my passions and allow me to express my unique vision.
Every moment I capture through my lens and every design I create carries inspiration from my grandparents and those that inspire me. These influences remind me that creativity is not just a skill—it’s a way of life.
What was the focus of your graduating project?
This project holds a special place in my heart. In August, I traveled with World Vision to Malawi, focusing on advocacy, education, and sponsor child initiatives. I challenged myself to capture this experience authentically and in a documentary style, knowing these photographs would form my university project.
As a Christian, I’m passionate about embodying God’s care for others. My reflections from this trip are deeply connected to my values and heart. In my book’s editor letter, I wrote:
“I’ve titled this book ‘Perspective,’ as it offers a new way of seeing. These pages guide you through a day in the life, with organically captured moments. From a boy at the borehole to children playing football, each image tells a story.
May Malawi’s hidden beauty and lessons resonate within you as they have with me. Let this journey inspire you to seek joy, embrace faith, and cultivate community in your own life.”
This project not only challenged my photography skills but deepened my understanding of global issues and compassion in action.
Why did you choose to study design at Whitecliffe?
Because of the focus on industry and employability after University. Whitecliffe’s lecturers have recently stepped-out of the industry after running their own agencies etc. so their knowledge is very applicable and relevant. It’s been so great!
What did you enjoy most about the design programme?
My time at Whitecliffe has been incredibly enlightening, offering valuable insights into the creative industry. One particular experience was our Entrepreneurship paper, where we were assigned to gather primary research by interviewing senior designers and creatives in Auckland.
This assignment opened doors to meaningful conversations with industry professionals, providing lots of knowledge about their career paths and expectations for junior designers like myself. It was both inspiring and eye-opening to learn how these creatives navigated their way to success, each with their unique story and approach.
These interactions not only widened my understanding of the industry but also helped me refine my aspirations and approach as an emerging designer. The wisdom shared by these professionals has been great, offering practical advice and encouragement that I’ll carry with me throughout my career. This experience reinforced the importance of networking and continuous learning in this field, reminding me that every conversation is an opportunity for growth and inspiration.
What was your biggest challenge while studying?
At first, I struggled to collaborate with other creatives, feeling unsure about how to contribute and finding my voice, particularly in larger groups. However, I’ve since discovered a real passion for working together and developing ideas as a team, as well as confidence in my ability and ideas. This change has made my creative journey much more enjoyable. I now appreciate the different talents and perspectives that each person brings. Collaborating not only improves our projects but also creates a sense of community and shared goals. I’ve come to value teamwork and the inspiration that comes from combining our unique strengths.
What inspired you to pick design as a career path?
My journey into design was inspired by a deep-rooted passion for creativity that has always been a part of my identity. However, during high school, I felt limited by the lack of creative opportunities and subject choices. This realisation drove me to make the bold decision to study design at Massey University instead of completing year 13.
Looking back, I can confidently say that this choice was transformative. The university environment nurtured my talents and provided me with valuable skills, allowing me to grow immensely as a creative. This journey not only reinforced my passion but also confirmed that pursuing a career in design is truly what I want. Ultimately, it was my desire to explore and express my creativity that inspired me to choose this path.
Who with your favourite designer/artist/creative?
I greatly admire Nathan Chambers, a senior designer at Stanley Street. His work embodies timelessness and thoughtful design. Nathan’s ability to create impactful designs that not only meet client needs but also drive business growth is truly inspiring.
What sets him apart is his dedication to building strong relationships with clients and his commitment to turning their visions into reality. His award-winning approach across various design disciplines showcases his versatility and creativity. I appreciate how he combines artistry with strategic thinking, making him a role model for aspiring designers like myself. Nathan’s work motivates me to pursue excellence in my own creative journey.
What piece in your portfolio are you most proud of?
I’m particularly proud of my Valley project, a bold endeavor that pushed me beyond my comfort zone. This project allowed me to combine my passion for advocating for the persecuted Church with my design skills, resulting in a meaningful and impactful piece of work.
The assignment challenged us to research a topic we were passionate about, and I chose to focus on the often-overlooked issue of Christian persecution worldwide. I designed a zine to fill a gap I had identified – the lack of a comprehensive, physical resource for those wanting to learn about the persecuted Church.
What makes this project special is its dual purpose of advocacy and solidarity. I created a logo that was both relevant and timeless, which received positive feedback from industry during my presentation. This project not only showcased my design abilities but also allowed me to contribute to a cause close to my heart, making it a deeply fulfilling experience both personally and professionally.
What’s next for you?
I would love to continue traveling and capturing photographs and stories that inspire introspection and connection. I believe that storytelling through visual media has the power to evoke emotions and foster understanding among people, just another beautiful thing outcome to this creative practice.
I also hope to work for an agency that shares my passion for people. Collaborating with like-minded creatives dedicated to making a positive impact would allow me to contribute meaningfully while growing as a designer.
Ultimately, I aim to use my skills in design and photography to advocate for important causes and raise awareness. By blending creativity with purpose, I hope to create work that resonates deeply and encourages reflection in those who engage with it.
Where can we see more of your work?
My portfolio website, Linkedin and Instagram.
Email me at zoeford@gmail.com
