Never Not International Womens Day
If 2020 taught us one thing, women are still a long way from equality and equity. Globally, women bore the brunt of the physical, emotional and financial impacts of the pandemic with their livelihoods affected at almost twice the rate of men. As International Women’s Day 2021 passes, Never Not Creative say enough really is f*cking enough.
Enough of our stoicism. Enough of our patience. Enough of the injustice. It will be Never Not International Women’s Day until all women including women of colour, women with disabilities, and queer or trans women, stop being penalised for being women. Welcome to a mind-changing, bias-ridding, downright mutinous loop of ideas and musings from women in the creative and associated industries everywhere that will run 24/7/365 on a loop forever, or until…we don’t need to talk about it anymore.
Watch the live loop 24/7/365 from tomorrow.
The idea for Never Not International Women’s Day was borne out of chats between Prue Jones, Ve Dewey and Andy Wright. Prue’s rant set the tone. Another day once a year where women will be tapped on the shoulder to be ‘celebrated’ and to ‘inspire’ others. Then we can all go back to ‘normal’ for another 364 days before we have to roll the eyes and do it all over again. Which, let’s face it – is more than a bit fucked.
So why not always International Women’s Day? In fact, aren’t we missing a trick NNC’ers? Yes, of course. Never Not International Women’s Day. Not just ‘another’ event. But an event that won’t go away until… it’s not needed any more. The idea grew to a never-stopping, continuous loop of talks and ideas that’s live forever. On a constant play and repeat no matter where you are or what time it is across the world. So that was it. The only decision left to make was who to invite, and when to launch. The day after Never Not International Women’s Day felt fitting, and the invites… well you can see for yourself. Men. You’re in there as well. We can’t just continue to preach to the choir. It’s time to become part of the solution.