Field Guide: Raul Sarrot Podcast

1 year ago by

Kia ora and welcome to the DA Field Guide 2020 Podcast series. This is a special limited edition podcast series of four interviews commissioned by Creative New Zealand as a part of the DA Field Gudie 2020 – An exploration of NZ’s post-Covid design practice.

In this special series we’ll hear from leaders in the NZ design community and further our discourse around the creative and economic wellbeing of our community, identify opportunities for positive change, speculate on the future of our practice and critically examine the post Covid design landscape in Aotearoa.

Tēnā koutou I’m Louise, Design Assembly Founder and Director and today I’m talking to Raul Sarrot.

Raul is a designer, strategist and coach that specialises in helping transform organisations and brands to align and connect with their internal and external audiences.

Raul’s international trajectory has been forged over 27 years working alongside a wide range of commercial and not-for-profit clients in the Asia Pacific, the Americas and Europe.

He currently runs Freshfish, his boutique design innovation studio –specialised in strategy, branding and business innovation– and leads CO, a global innovation collective. He is also a part-time senior university lecturer and a long-standing member and former Chair of the AUT Communication Design Advisory Committee (Auckland University of Technology, New Zealand).

This podcast sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 16 weeks on and culminate in a downloadable PDF publication which will be distributed nationally.

This is the final instalment in the series and our epub will launch later this week!

We are incredibly grateful to Creative New Zealand who funded this 2020 Field Guide, which actively investigates, celebrates, nurtures and challenges current design thinking, methodology and practitioners in the Aotearoa design community. The project is “a multidisciplinary exploration of New Zealand’s post-COVID design practice”. It is produced by five authors, six illustrators, with art direction, design, editorial, publishing and production support from the Design Assembly team & RUN Agency



Supported by Creative New Zealand


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