Field Guide 2020: Jef Wong

2 years ago by

This Field Guide podcast sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 16 weeks on designassembly.org.nz and culminate in a downloadable PDF publication which will be distributed nationally. 
We are incredibly grateful to Creative New Zealand who funded this 2020 Field Guide, which actively investigates, celebrates, nurtures and challenges current design thinking, methodology and practitioners in the Aotearoa design community. The project is “a multidisciplinary exploration of New Zealand’s post-COVID design practice”. It is produced by five authors, six illustrators, with art direction, design, editorial, publishing and production support from the Design Assembly team & RUN Agency

Supported by Creative New Zealand


The Artwork to accompany this podcast is by Lisa Baudry, an illustrator and designer with over 20 years experience in the creative industries. Lisa grew up in a small rural area on the Hauraki Plains and came to Auckland to study graphic design at Auckland University of Technology in the early ’90s. Since then she has worked in the commercial graphic design, ceramics, fine arts and environmental sectors. Her passion for the human and the handmade motivates her work. Lisa loves making illustrations using a mash-up of pencil drawing, painterly collage and ink work. Her practice also contains a strong element of experimentation with new techniques.


Kia ora and welcome to the DA Field Guide 2020 Podcast series. This is a special limited edition podcast series of four interviews commissioned by Creative New Zealand as a part of the DA Field Guide 2020 – An exploration of NZ’s post-Covid design practice.
In this special series, we’ll hear from leaders in the NZ design community and further our discourse around the creative and economic wellbeing of our community, identify opportunities for positive change, speculate on the future of our practice and critically examine the post-Covid design landscape in Aotearoa.
Tēnā koutou I’m Louise, Design Assembly Founder and Director and today I’m talking to Jef Wong.
Jef Wong is the Executive Creative Director at Designworks where he has worked for over 20 years. He is responsible for driving and maintaining the overall creative vision and quality standards of the studio. His work has received numerous awards and he is the 2020 Convenor of Judges – Graphics for The New Zealand Best Design Awards and has judged 2 times previously. Jef has also been a judge for The International Student awards (Taiwan) and The Design and Art Direction Awards (D&AD).

Tags : Covid-19DesignworksField Guide 2020Jef Wong

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