Fresh From The Field — Aroha from Afar by McCarthy
At this tough time, it’s more important than ever for us to be kind, keep in touch and band together. This Fresh From The Field features All Right? an incredibly important campaign by McCarthy for the Mental Health Foundation. The delightful illustrations, humanist lettering and warm messaging share simple things we can do to look after ourselves and others as we navigate the covid-landscape.
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Four days before lockdown we were tasked to create a nationwide campaign to help remind people of the small things they could do to help well being and kindness in these crazy covid times.