Fresh From The Field — Love Cans by Marx

7 years ago by

This Fresh From The Field by Marx Design Ltd embraces the idea that chaos is beautiful.  At first glance you may think this doesn’t look quite right. But it is! Marx expertly designed it like that.

If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.


The Brief:
Australian-based Love Can was Born from an unholy union between StrangeLove Sodas and Poor Toms Distillery, Love Can proves that even the most emotionally disturbed and dysfunctional parents can raise perfect, well-balanced kids. Love Can saw an opportunity to create a RTD range of drinks that would resonate with the millennial market, with three flawlessly matched drinks to choose from. Love Can allows you to enjoy perfectly-paired bar quality drinks in a location of your choosing.

The Response:
The packaging & comms embraces the idea that chaos is beautiful, so is your love life. Australian-based Love Can was Born from an unholy union between StrangeLove Sodas and Poor Toms Distillery, Love Can proves that even the most emotionally disturbed and dysfunctional parents can raise perfect, well-balanced kids.

Love Can saw an opportunity to create a RTD range of drinks that would resonate with the millennial market, with three flawlessly matched drinks to choose from. Love Can allows you to enjoy perfectly-paired bar quality drinks in a location of your choosing. The packaging & comms embraces the idea that chaos is beautiful, so is your love life.

Tags : Marx Design

Fresh From The Field: indieProper – By Genre

Genre puts Wellington’s independents on the map with a playful identity for indieProper. The brief indieProper is a celebration of Wellington’s independent retail scene. It brings together the stores that […]

3 days ago by Iris Kalff

Fresh From The Field: Icebreaker, Auckland International Airport – By Studio Gascoigne

Taking retail design to new heights! See here how Studio Gascoigne brings a slice of Aotearoa to Auckland Airport. The brief Icebreaker asked Studio Gascoigne to design its new flagship […]

1 week ago by Iris Kalff

Fresh From The Field: Te Matapihi ki te Ao Nui By Journey Digital – By Journey Digital

Who said library websites had to be quiet? Journey Digital brings colour, movement and cultural storytelling to Te Matapihi ki te Ao Nui. The brief In March 2019, Wellington’s Central […]

2 weeks ago by Iris Kalff

Fresh From The Field: ROLL WITH US – By Curative

Made for the streets. Built to be shared. Curative gives On A Roll a bold visual voice designed to connect with rangatahi across Aotearoa. The brief Enrol. Vote. The message […]

1 month ago by Iris Kalff

Leave a Reply