Kātoitoi kaupapa, people and process.

An annual collection of design, Kātoitoi the Aotearoa Design Archive seeks to capture, curate and map design practice and practitioners in Aotearoa. Kātoitoi collects representations of Aotearoa now, as seen […]

3 years ago by

Holiday Reading

Summer is here and the holidays are approaching with some pace, which for Aotearoa design means time away from the mac! Wherever you recharge over the festive season we hope […]

3 years ago by

Take 10 with… Matt Grantham

The DA team want to support our community through these unprecedented times – something we kept coming back to is a focus on connection and community. So we want to […]

4 years ago by

DA Pulse Check #2 – Conversations on Covid-19 and Aotearoa NZ Design

Join us for a candid conversation on how Aotearoa NZ design studios are doing right now, how their business is being affected, and get advice for getting through the lockdown […]

4 years ago by

5 Mins With… Matt Grantham – Creative Director, Onfire Design

Matt Grantham will be running a packaging masterclass with Design Assembly on Friday 5th October, ahead of his workshop we caught up with him to hear a little about his background […]

5 years ago by

Auckland: DA Masterclass — Packaging Design with Matt Grantham

5th October
9:30am — 12:30pm
13 Rose Rd, Ponsonby

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).


Recommended for Designers, all levels.

If you have had little or no experience in packaging design and need an introduction to the field or would like to strengthen your skills and creative process, this class is for you.

About Matt and his Masterclass:

With over 20+ years of experience in brand and packaging design, Matt has worked on large-scale international brands through to small-scale ‘garage’ projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity. As Creative Director of Onfire Design in Auckland, Matt currently oversees projects through the studio, taking the lead on project research and design strategy while proactively working with each client to get the most out of their brands — his experience is undoubtedly first-hand.

Through his own journey, Matt will guide you through the importance of developing and communicating a compelling brand story on ‘pack’. Understanding the client / their business, their products and consumers, to be empathic to them as well as the retail environment the product will live in. To dissect what the client wants to achieve while keeping an eye on opportunities they might have overlooked.

Case studies will give you examples of how to tackle a new product with a ‘fuzzy’ brief, and what to do when goalposts move (Matt tell us they always do!). We will finish the session by discussing where the future of packaging is heading to.

Terms and Conditions: If you cancel your ticket more than 8 days ahead of this event, 100% of your ticket will be refunded. Within 7 days of the event, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.