5 minutes with… Siobhon Joe
Siobhon Joe is a designer who aspires to deliver high-quality thoughtful experiences that reach beyond aesthetics across digital and print platforms. We caught up with her to learn more about […]
6 years ago by Louise Kellerman
DA Workshop: Sales for non-sales people with Johnson McKay, Friday 8th September, Auckland
Design Assembly is delighted to bring back award-winning Creative Strategist, Johnson McKay from Fly for this one-day, client-focussed, business workshop in Auckland. Please note that this is a master class aimed at Creative Directors, […]
8 years ago by Louise Kellerman
DA Workshop: Creative Strategy with Johnson McKay, 24 February 2017, Auckland
Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland:
Creative Strategy
Friday 24th February
9am–12.30pm
Studio One Toi Tu, Auckland
Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!
People are constantly bombarded with advertising overkill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. Learn how to develop strategic briefs and brainstorm strategic problems with creative solutions. Move past advertising and create genuinely engaging creative strategy.
Learning Outcomes:
– How to write strategic and creative briefs
– How to think divergently and assess the strength of ideas
– How to create brand loyalty in today’s anti-advertising generation
– How to design for an anti-advertising generation
DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 19 May 2017, Auckland
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Auckland workshop focussing on Maori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Friday 19th May 9am–12.30pm Studio […]
9 years ago by Louise Kellerman