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Location: Fully remote, delivered on Zoom

Discover the basics of content strategy. Learn the fundamentals of content strategy theory and what makes a successful content strategy.

Springload’s introduction to content strategy workshop is 8 hours, spread over two mornings:

• Thursday, 24 November: 9 am – 1 pm
• Friday, 25 November: 9 am – 1 pm

Who it’s for

People who are involved in creating or using content strategies for websites, apps, or any other tool. You could be a:

• content designer
• product owner
• project manager
• communications specialist
• digital advisor
• journalist
• marketing specialist
• visual designer
• Developer
• experience or service designer.

Open to beginner and intermediate practitioners.

What you’ll learn

At the end of this workshop you’ll understand:

• what content strategy is, and what it isn’t
• fundamental components of content strategy
• what you need to create a content strategy
• how to approach a content strategy document including core statement and principles, governance, workflow, style guides
• how to get stakeholder buy-in for content strategy.

You’ll also have a template content strategy for you to iterate for your organisation.

Pricing

Early bird: $425 (ends August 19)

DA Friends get 10% off their tickets (use code provided in our DA Friends emails)

General admission: $475

Group discount: Got a team that wants to come along? Groups of 4 or more get a group discount of $50 off each ticket. This is automatically applied at checkout.

*Please note these workshops are not DA Workshops and therefore are not included in DA Friends PLUS benefits.

Click here to register