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ONLINE Springload Workshop: Introduction to Content Strategy

November 24, 2022 @ 9:00 am - November 25, 2022 @ 1:00 pm


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Location: Fully remote, delivered on Zoom

Discover the basics of content strategy. Learn the fundamentals of content strategy theory and what makes a successful content strategy.

Springload’s introduction to content strategy workshop is 8 hours, spread over two mornings:

  • Thursday, 24 November: 9 am – 1 pm
  • Friday, 25 November: 9 am – 1 pm


Who it’s for

People who are involved in creating or using content strategies for websites, apps, or any other tool. You could be a:

  • content designer
  • product owner
  • project manager
  • communications specialist
  • digital advisor
  • journalist
  • marketing specialist
  • visual designer
  • Developer
  • experience or service designer.

Open to beginner and intermediate practitioners.


What you’ll learn

At the end of this workshop you’ll understand:

  • what content strategy is, and what it isn’t
  • fundamental components of content strategy
  • what you need to create a content strategy
  • how to approach a content strategy document including core statement and principles, governance, workflow, style guides
  • how to get stakeholder buy-in for content strategy.

You’ll also have a template content strategy for you to iterate for your organisation.



Early bird: $425 (ends August 19)

DA Friends get 10% off their tickets (use code provided in our DA Friends emails)

General admission: $475

Group discount: Got a team that wants to come along? Groups of 4 or more get a group discount of $50 off each ticket. This is automatically applied at checkout.

*Please note these workshops are not DA Workshops and therefore are not included in DA Friends PLUS benefits.


Click here to register


Buy Tickets

Date: November 24, 2022

Time: 9:00 am - 1:00 pm

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