Develop critical understanding of how to develop cultural narratives, branding, design and experiences inspired through a te ao Māori lens. Learn how to navigate co-design with diverse partners and develop work with cultural integrity and excellence. 

What you’ll learn:

• How tikanga Māori  and te ao Māori principles and processes guide the cultural creative process
• How to work with cultural knowledge and expression with integrity, avoiding cultural appropriation and tokenism. 
• Best practice processes for developing strategic and cultural narratives that underpin creative work. 
• Best practice case studies on branding, design, advertising and creative content through a te ao Māori lens. 

Who this workshop for:

Anyone who wants to learn and participate in cultural design excellence. 

Workshop prep:

A pre-reading document will be sent out including key principles that inform tikanga Māori and te ao Māori to inform the rest of the workshop. 

Testimonials from previous attendees:

“Really loved the workshop. I wish I had been able to do the second day. I feel like it was a great day, and really want to do more now. Will be looking out for more workshops to attend. I would definitely recommend it to others.”

“The best course or workshop I’ve been to in 10 years. Informed, engaging and hyper-authentic presenters in Johnson and Sarai.”

About the facilitator:

Johnson McKay is the Head of Strategy & Culture and also owner at Ira. Having led his agency for over 20 years, Johnson has worked with diverse organisations from Air New Zealand to ACC and Whakaata Māori to Kiwibank. This board expertise across commercial, community and government provides a depth of understanding across strategy, brand, design and storytelling.

Tickets:

Design Assembly Members: $495+gst. Use your discount code at checkout.

Public tickets: $695+gst