Creative Journeys: Design Academy, powered by Squarespace, is a series of free, in-person and online events taking place across Aotearoa New Zealand in 2025.

Each Design Academy event includes a FREE seminar led by a local agency or designer with a focus on tactical design tips and business knowledge. 

We’ll kick off the morning with coffee and delicious pastries before diving into the featured talk – ‘How to nail brand strategy’ with Zander and Thomas from Daymark – before ending with a bit of Q&A

Session topic: How to nail brand strategy

In this session Zander and Thomas will be sharing their brand strategy process at Daymark and how this process sets up Daymark’s brand work for success.

Featured Creatives: Alexander Wastney & Thomas Casey of Daymark

Alexander Wastney | Alexander is the founder of Daymark and our sister studio Designwell. Alexander has a passion for the intersection of business and design and loves helping businesses small and large to innovate using design strategy and creative process. Father to three creative girls and still attempting to play basketball every week you’ll find him creative directing studio projects or scheming futuristic possibilities for our beloved clients.

Thomas Casey | Thomas is our silent assassin. With an intellectual approach to design he listens carefully to clients and thinks deeply about their needs. Don’t be fooled though, he’s not just a design square (although he does have a thing for right angles); what Thomas lacks in volume he more than makes up for with sharp wit and some serious zingers. Thomas has a knack for generating clever designs that relate to the right people and cut to the chase, efficiently communicating brand personality with quiet comedic value. 

Powered by Design Assembly and Squarespace, Creative Journeys: Design Academy events have also taken place in: Ōtautahi Christchurch, Pōneke Wellington, Tāmaki Makaurau Auckland, and Online.