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AUCKLAND DA Half-day Workshop | Motion Design for Designers | 2 August 2023

August 2, 2023 @ 9:00 am - 12:30 pm

AUCKLAND DA half-day workshop | Motion Design for Designers

Would you like us to run this workshop in Christchurch or Wellington?
Email kate@designassembly.org.nz to register your interest.

We need 10 people to run a DA Workshop in your area.

As we all know…the world is in constant motion and it’s time to leave that boring static design work in the past. This workshop will help you understand the world of the motion designer and why it’s just better.

Who is this workshop for?

Designers who want to expand their skill set and offering into motion.

Anyone who might be intimidated by what they don’t know about motion design and would like a peek into the moving image.

What will you learn?

  • You will learn about the principles of animation and the process of bringing it to the screen.
  • A rundown of the skills and disciplines needed as a motion designer.
  • The various styles and applications of motion work and the things to consider when designing for it.
  • How to apply this knowledge to your future design practice

This half-day workshop will cover

  • The combination of 3 disciplines
    (graphic design, animation, filmmaking)
  • Additional disciplines that can help (Illustration, photography, visual effects, editing, programming, sound design 3D modelling, character animation, programming)
  • Uses for Motion Design

Ten Principles of Motion Design

1. Squash and stretch
2. Anticipation
3. Staging
4. Follow through and overlapping action
5. Slow in and slow out
6. Arc
7. Secondary action
8. Timing
9. Exaggeration
10. Appeal

The Motion Process

1. Client Inquiry
2. Discovery
3. Research
4. Concepts
5. Script
6. Storyboards
7. Animatic
8. Design
9. Animation
10. Edit & Master
11. Format

Production Styles

  • Vector Art
  • Pixel Art
  • Photography
  • Live Action
  • CG (3D)
  • Stop Motion
  • Compositing/Effects

Designing for Motion

  • Storytelling
  • Contrast and tension

You will also learn what Motion Designers wish you knew

  • the common pitfalls
  • file setup
  • thinking outside the frame

There will be time for questions and answers to your specific issues in this small, informative workshop.

A chance to find out about the wonderful world of motion design.

About the presenter
Shaun Madgwick is a freelance motion designer and director with 20 years of experience working with big agencies, small studios and everyone in between. He’s projected onto castles, influenced elections and even made some instagram videos.

In 2020 he founded the Motion Designers Guild of Aotearoa to build on the community’s history of sharing knowledge and expertise and to create a local network that connects, nurtures and promotes local talent.


Non-Members | $450 + gst

DA Friends Members | $300 +gst

Students | $50 + gst

We hope that you can join us!
If you have any questions please email Kate kate@designassembly.org.nz


Please note that this venue is accessed by a lift. If you have accessibility requirements then please get in touch!

Buy Tickets

Date: August 2, 2023

Time: 9:00 am - 12:30 pm

Event Categories: ,



Watermark Creative, Level 4, 23 Victoria St East, Auckland
Level 4, 23 Victoria Street East
Auckland CBD, Auckland 1010 New Zealand