Fresh From The Field: Basis — By Studio South
Basis wanted their brand to be simple, practical and memorable. Studio South’s brand idea was ‘Harmony with Energy’.
Fresh from the Field is a weekly article series sharing fresh and inspiring work from the Design Assembly community. Want to submit your work to Fresh From The Field? Fill out the form here.
The brief
Today’s energy industry is volatile. Household supply and demand are imbalanced. The grid gets overloaded, and energy is wasted. Basis is here to restore the equilibrium – simplifying the chaos and bringing power back into balance. Their software and hardware operate silently in the background of your home – intelligently distributing renewable energy, saving precious time, money, and resources.
The Design Response
Basis wanted their brand to be simple, practical and memorable. Studio South’s brand idea was ‘Harmony with Energy’. This informed all creative throughout their brand. The two counter-spaces within the Basis ‘B’ expand to become an ‘equals’ logo mark – a symbol of harmony, equality, and simplicity. A dynamic highlighting device, born from the logo, emphasises keywords within the brand’s playful yet informative messaging. The logo is abstracted in 3D form to communicate the wider narrative around restoring balance to the grid. A gridded logo pattern further delivers on this theme. Layouts fall on a equal 50/50 grid. A fresh colour palette and warm, relaxed imagery gives advertising a contemporary yet approachable feel.
The Design Team
Sam Southwell: Creative Director
Mike Fischer: Design Director
Dan Bisley: Design Director
Sophie Yong: Designer
Erin Joyce: Designer
https://www.studiosouth.co.nz/
Facebook: studiosouthnz
Instagram: @studiosouthnz
LinkedIn: Studio South
Collaborators
Brand 3D: Cassidy Van Dyk
Product 3D: Good Bandit
Motion: Field of Play
The Client Team
Instagram: @ourbasis
LinkedIn: Basis
Fresh from the Field is a weekly article series sharing fresh and inspiring work from the Design Assembly community. Want to submit your work to Fresh From The Field? Fill out the form here.
