Fresh From The Field — Rockit Apple – By Special
Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community.
Special Group share their design response behind their disruptive print executions for Rockit Apple – a 2022 Best Awards finalist in Design Communication.
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The brief
Apples
They’re delicious.
But dull when it comes to communication.
Entre Rockit.
A brand that was created as ‘an apple with attitude’ and one that motivated people to not just do it, but #RockItEveryDay
The Design Response
After a rebrand, Rockit saw an opportunity to display their attitude.
We launched a suite of disruptive print executions.
Ones that celebrated historical events that involved an apple – events which could have been improved if the apple in question was a Rockitapple.
Whether the apple was Isaac Newton’s or Eve’s, our cheeky tone and distinctive point of view was on full display.
The Rockit identity was grown from the core out, all of the shapes we use to create the illustrations are taken from the shapes of the typeface and logo. The colour combinations are chosen to make our tiny apple pop. Type falls, flows and runs in paths mirroring our Rockit motion design system, adding to the impact of the posters.
The Design Team
Heath Lowe, Tony Bradbourne, Matt Simpkins, Richard Francis, Madeline Lissington, Katie Hamilton
www.specialgroup.com
https://www.instagram.com/special_group/
The Client Team
Rockit Apples
