Fresh From The Field — New Zealand Police Community Car – By Bastion Shine
Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community.
The power of “hello” is universal. Bastion Shine walk us through their recent work with New Zealand Police to better engage with the community.
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The brief
Tāmaki Makaurau Auckland is one of the most culturally diverse cities in the world. To better engage with the various communities, the New Zealand Police Ethnic Services Team created a special community engagement vehicle to represent over 150 different ethnic communities across Aotearoa New Zealand.
The Design Response
The power of “hello” is universal. So to help police officers start the conversation, we worked in consultation with the various communities and the Commissioner’s Ethnic Focus Forum to design a vehicle that extends a warm welcome to everyone.
To achieve this, the word “hello” was translated to 85 different languages and dialects, hand-drawn and woven together in a traditional battenberg pattern on all sides of the vehicle using the Police colour palette to ensure a double-take moment when people see it out in the community.
The Design Team
Head of Design — Danny Carlsen
Lead Designer — Tim Wightman
Copywriter — Phoebe Chetwynd-Talbot
Account Service — Stefanie Robertson
Photographer — Dylan Fraser-List
Motion — John Pelasio
New Zealand Police Team —
Commissioner’s Ethnic Focus Forum
Helen Flannery
Yumi Nguyen
Lien Ngo
Rakesh Niadoo
Ethnic Services Team
https://www.bastionshine.co.nz/
Instagram: @bastionshine
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