Fresh from the field – Buckley’s Heroes by Transformer

5 years ago by

Our Fresh from the Field this week showcases a brand field guide to the past, present, and future of Buckley Systems, developed by Transformer.

As a follow-up to a new visual identity, the Buckley’s Heroes book shares the rich history, many achievements, and clever people – past and present – that make Buckley Systems the successful company it is today.


Drawing from interviews with company legends and working with copywriter, Ken Grace, Buckley’s Heroes celebrates true stories about overcoming seemingly impossible challenges with clever innovation and sheer grit, each carefully illustrated like vintage annuals from Bill’s youth (company founder, Bill Buckley).

Visionary statements, timelines, infographics, and dramatic product photography feature throughout the publication as a unique, fun and visual way to demonstrate the brand’s values and commitment to innovation.

Blending a vintage aesthetic with the bold, contemporary external identity gives the brand a distinctive visual language for internal comms while the copper wire binding and textured hardcover with copper foiling echo the materials used in electromagnet production and give the book a high-quality tactile finish.



Buckley Systems Ltd
Sandra de Kock


Creative Director:
Adrian Neal

Designers involved:
Jay Yang, Nigel Smith

Ken Grace, Department of Writing

Grant Askew, CFS Print

Bookbinding Press

If you’ve got new work that you’d like to share with our Design Assembly audience, email Zoë for details.


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