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DA Workshop | PŌNEKE WELLINGTON | Welcome to Te Ao Māori with Johnson McKay

September 21, 2023 @ 8:30 am - 3:00 pm

Design Assembly, in partnership with Ira, is delighted to announce a ‘Welcome to Te Ao Māori’ workshop in Pōneke Wellington on Thursday 21 September 2023.

This workshop is a full-day, immersive experience dedicated to developing cultural intelligence and creative solutions through a Te Ao Māori worldview.

The only cultural workshop created specifically for those who work with brand, internal culture development and creative services, the workshop will support participants to engage with Tikanga Māori and understand how culture can be a superpower in designing uniquely Aotearoa brands and businesses, products and experiences.

Te Ao Māori is not just for Māori. It’s a way of seeing the world that can enrich all New Zealanders – culturally, socially, environmentally and economically.
Johnson McKay, Head of Strategy & Culture, Ira.

This workshop was created by Johnson McKay and Sarai Morris of Ira – a Māori-led strategic and creative agency. Ira brings Te Ao Māori approaches to co-design inspirational brands, products, and experiences from diverse perspectives.

We no longer live in a one size fits all world. It takes cultural intelligence to bring diverse perspectives together to co-design transformative solutions.
Sarai Morris, Cultural Strategy & Engagement, Ira

To find out more about the presenters click here https://ira.nz/whanau

There is also a second workshop called ‘Redesigning Aotearoa’ on the following day Friday 22 September 2023.
To find out about the subsequent workshop ‘Redesigning Aotearoa’ on 22 September click here

Tickets are strictly limited and will sell out fast, so book today to secure your place.

Welcome to Te Ao Māori | Outline of Workshop Programme

Mā te rongo ka mōhio | By listening comes knowledge

Mā te mōhio ka mārama | From knowledge comes understanding

Mā te mārama ka mātau | From understanding comes wisdom

Mā te mātau ka ora ai | From wisdom comes life

Mātauranga is knowledge. It is spiritual, scientific, cultural and creative experiences passed down inter-generationally. It informs the priorities in Te Ao Māori – the Māori world view and shapes Tikanga Māori – cultural process.

Our purpose for developing this workshop is to ensure that the principles and perspectives of Te Ao Māori continue to inspire the communities of Aotearoa.

The workshop is a safe space to gain cultural understanding and the support of experts to help embed your learning into how you deliver and design culturally authentic outcomes.

Participate in learning sessions, break-out group work and personalise the principles to suit your own context and needs.

Explore solutions to questions like:

  • How do we define organisational strategy that aligns to Treaty commitments and aspirations to remove inequitable barriers to Māori self-determination?
  • How do we shape organisational culture to value Māori cultural values?
  • How do we communicate brands, products and services in a way that engages Māori whānau and communities?
  • How do we represent Māori voices and values visually and in design, photography and video?

Workshop Schedule:
‘Welcome to Te Ao Māori’

8.15am | Arrive at Out of Office venue

Be welcomed by your presenters with a whakatau.

8.30am | Wahanga 1: Te Ao Māori | World View 

Understand what informs a Māori cultural identity and world view. The importance of maintaining cultural, environmental and community balance through the principle of tapu and mana.

  • Wairuatanga: The spiritual foundations for te ao Māori
  • Tapu and Mana: Critical concepts that govern all aspects of te ao Māori
  • Tūranga: Community roles and responsibilities that shape how te ao Māori operates daily in Māori contexts.

Wahanga 2: Tikanga Māori – Cultural Processes 

How does the Te ao Māori view inform Tikanga Māori – processes that bring diverse people together to co-design outcomes together?

  • Pono, tika, aroha: three balancing factors in developing and applying Tikanga Māori
  • Specific Examples of Tikanga Māori
    • Pōwhiri: gender based roles and are they changing
    • Rāhui: restoring environments and people
    • Mātauranga: protecting and valuing knowledge in a digital era
    • Hohou Te Rongo: inclusive practises to resolve disputes
    • Tangihanga – death and transition into the next life
    • Matariki – environmental and community balance

Wahanga 3: Evolving Tikanga 

How is Tikanga Māori changing? What are the positive and negative influences on that change? How can we support an indigenous culture to be revived to retain its unique way of seeing the world?

  • Balancing individual liberties and collective responsibility
  • Gender identity and cultural roles within te ao Māori
  • Evolving use of te reo Māori and how knowledge is shared
  • Cross cultural collaboration for new and exciting outcomes


3.00pm – Closing karakia and waiata to settle the learning before going home for the day


Costs for the Workshop

Non-member | $650+gst

DA Member | $450+gst

Student | $100+gst

To secure your tickets for ‘Welcome to Te Ao Māori’ on 21 September please click on BUY TICKETS above

To find out about the subsequent workshop ‘Redesigning Aotearoa’ on 22 September click here

Please don’t hesitate to get in touch if you have any questions by emailing events@designassembly.org.nz

Buy Tickets

Date: September 21, 2023

Time: 8:30 am - 3:00 pm

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