DA Workshop: Sales for non-sales people with Johnson McKay, Friday 8th September, Auckland

Design Assembly is delighted to bring back award-winning Creative Strategist, Johnson McKay from Fly for this one-day, client-focussed, business workshop in Auckland. Please note that this is a master class aimed at Creative Directors, Studio Managers, senior staff, and business owners.

Professional $450 / Design Assembly Friend $350
(Not a Design Assembly Friend? Click here for details on how to sign up.)

Book here for Auckland


Outline:
Sales for non-sales people: Creative Client Attraction and Relationship Building Skills

If you’re a small business, or a creative in a big business, sales is often a complicated beast that brings more headaches then euphoric head rushes. Not having enough time to sell, not knowing how to sell, or not understanding why the sales team beat on about feeding the funnel, low hanging fruit and selling sizzle not steak, are common. Sales should influence every aspect of a good business and when sales, marketing and operations unite, then that business will prosper. This is a full day, master class in sales for non-sales people.

We’ll cover stuff like:

  • How do you get an appointment with a desirable potential client?
  • How do structure your first meeting to position your business for an on going relationship?
  • How do you deal with objections and close a sale?
  • How do you deal with delicate issues, like costs?
  • How do you establish a relationship building strategy, so warm leads become close clients?
  • How do you measure sales performance and incentivise sales throughout the entire business?
  • Who should be responsible for sales and how do you achieve this without hiring a blood thirsty suit?

 


Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

DA Workshop: Sales for non-sales people with Johnson McKay, Friday 8th September, Auckland

Design Assembly is delighted to bring back award-winning Creative Strategist, Johnson McKay from Fly for this one-day, client-focussed, business workshop in Auckland. Please note that this is a master class aimed at Creative Directors, […]

5 years ago by

DA Workshop: Being a leader in your design business, 30 March 2017, Auckland

Join Mike Kensington for this half-day Auckland workshop helping you to develop your leadership skills:

Being a leader in your design business
Thursday 30th March, 9am–12.30pm
Studio One Toi Tu, Auckland


Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!


Often when you run your own business, you are juggling so many things – developing business, keep clients happy, writing proposals, doing the doing, balancing the books, fixing IT problems – and of course keeping staff happy.

Wouldn’t it be so much easier if staff just managed themselves – did as they were asked, did it well, created no fuss or dramas and didn’t leave. Although this can’t be guaranteed, one major step to getting the most out of your team is to improve your skills as a leader.

This workshop is about becoming a better boss and a better leader.

We will cover the following:

  • What is leadership and how does it make your design business more successful?
  • What does ‘good’ leadership look like and how does that compare to your leadership style? (we will do a short self-assessment in the workshop)
  • How do I ‘lead’ every day without it being another thing I’ve got to do?
  • How can you use good leadership to get the most out of your team – what they do (productivity) and how they do it (behaviour)?
  • How does leadership link to the culture of your business?

About the teacher

Mike Kensington
Leadership & Strategy Partner, POD  Consulting

I have been lucky to have had an awesome career in HR and business. I have had the opportunity to work with some brilliant people, in a variety of organisations and with responsibility for delivering really positive business outcomes. I have worked across a number of industries, including retail, financial services, consulting, local authority, tertiary education and SME’s, and particularly enjoyed working with a wide range of leaders, from Executives and Senior Managers, to frontline team leaders and newly appointed Managers.

My passion lies in helping people understand how they can be more effective, and successful in what they do at work, and ultimately, more satisfied in their lives. I enjoy facilitating business outcomes, working one on one through coaching around a particular issue, mentoring people through business dilemmas, or developing a range of solutions to help develop both leadership and management capability.

Eventbrite - Being a leader in your design business

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DA Workshop: Being a leader in your design business, 30 March 2017, Auckland

Join Mike Kensington for this half-day Auckland workshop helping you to develop your leadership skills: Being a leader in your design business Thursday 30th March, 9am–12.30pm Studio One Toi Tu, […]

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