DA Workshop: Being a leader in your design business, 30 March 2017, Auckland

Join Mike Kensington for this half-day Auckland workshop helping you to develop your leadership skills:

Being a leader in your design business
Thursday 30th March, 9am–12.30pm
Studio One Toi Tu, Auckland


Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!


Often when you run your own business, you are juggling so many things – developing business, keep clients happy, writing proposals, doing the doing, balancing the books, fixing IT problems – and of course keeping staff happy.

Wouldn’t it be so much easier if staff just managed themselves – did as they were asked, did it well, created no fuss or dramas and didn’t leave. Although this can’t be guaranteed, one major step to getting the most out of your team is to improve your skills as a leader.

This workshop is about becoming a better boss and a better leader.

We will cover the following:

  • What is leadership and how does it make your design business more successful?
  • What does ‘good’ leadership look like and how does that compare to your leadership style? (we will do a short self-assessment in the workshop)
  • How do I ‘lead’ every day without it being another thing I’ve got to do?
  • How can you use good leadership to get the most out of your team – what they do (productivity) and how they do it (behaviour)?
  • How does leadership link to the culture of your business?

About the teacher

Mike Kensington
Leadership & Strategy Partner, POD  Consulting

I have been lucky to have had an awesome career in HR and business. I have had the opportunity to work with some brilliant people, in a variety of organisations and with responsibility for delivering really positive business outcomes. I have worked across a number of industries, including retail, financial services, consulting, local authority, tertiary education and SME’s, and particularly enjoyed working with a wide range of leaders, from Executives and Senior Managers, to frontline team leaders and newly appointed Managers.

My passion lies in helping people understand how they can be more effective, and successful in what they do at work, and ultimately, more satisfied in their lives. I enjoy facilitating business outcomes, working one on one through coaching around a particular issue, mentoring people through business dilemmas, or developing a range of solutions to help develop both leadership and management capability.

Eventbrite - Being a leader in your design business

DA Workshop: Being a leader in your design business, 30 March 2017, Auckland

Join Mike Kensington for this half-day Auckland workshop helping you to develop your leadership skills: Being a leader in your design business Thursday 30th March, 9am–12.30pm Studio One Toi Tu, […]

6 years ago by

DA Workshop – Defining your studio point of difference

Join Rebecca Caroe, Founder & CEO of Creative Agency Secrets, in this half-day Auckland workshop all about defining your design studio’s point of difference and communicating this externally to your clients and internally to your staff.


What’s the best way to market my studio to get more paying customers?

The answer is a new business development plan. That’s a month-by-month chart of activities. It includes proactive marketing that builds up your business profile which leads to enquiries which become sales. It’s a continuous cycle.

It all starts with a clearly defined point of difference, so that it becomes “easy” to understand why they choose you.

Join us in this workshop to write your own plan.  

This workshop is for business owners and managers who are responsible for finding new clients and growing revenues. It will show you the practical, tried and tested techniques that the Creative Agency Secrets team uses for its clients.

You will learn:

  1. How to create a unique company profile.
  2. A check list of marketing activities.
  3. New business pipeline analysis and tracking template.
  4. What you need to do to get better known in your industry.
  5. Relationship building for getting and keeping long term clients.
  6. How to spot opportunities for new business sales.
  7. The business process that delivers leads.
  8. What to measure to track progress.

Each attendee will take home a high level plan for their business – planned through the year with month by month activities.


Don’t take our word for it…

“I thought it was great, enlightening and thoroughly enjoyed the ideas. I also appreciated all the little things that can be done and those things that don’t take money but have a big impact. It was great and I thoroughly would recommend it to all business owners looking to expand business online.” Julie Soboil, co-owner, Hushamok

The business sessions with you were very good – reinforced my thinking but was given expert and very helpful and thoughtful information for me to digest. Although I am very aware of the importance of social media, I also realise that I am behind in using it so need to make time to get up to speed.” Helen Mitchell, Managing Director, Anti-aging World

Eventbrite - What makes your design studio different to others?

DA Workshop – Defining your studio point of difference

Join Rebecca Caroe, Founder & CEO of Creative Agency Secrets, in this half-day Auckland workshop all about defining your design studio’s point of difference and communicating this externally to your clients and internally to your staff.
Friday November 4th, 9am–12.30pm

6 years ago by