CHRISTCHURCH DA Event: Spring Conversations — Design For Everybody

Design Assembly is delighted to present our Spring Conversations panel discussion series for September 2022.
Design For Everybody will invite 3 local creatives, (or creative adjacent individuals) to engage in an authentic discussion and Q&A about inclusion in the creative industry;

  • What does it mean to be inclusive in design?
  • What is ‘lived experience’ and how does it affect our work?
  • How can we collectively make better design for everyone?

Tickets:

$30+gst Professional | FREE for Design Assembly Friends
Not a DA Friend? Sign-up to help DA help you! We’ve got options for everyone.

Our Ōtautahi (Christchurch) panellists:

Johnson Mckay — Ira

Johnson is the Kaiwhakahaere Matua of Ira, a strategic and creative agency that specialises in helping Aotearoa thrive through authentic, creative work that inspires and connects us all to this whenua and to each other. He works with government, business and diverse communities to design creative solutions for a thriving Aotearoa. Johnson is passionate advocate for inclusive practises that bring together all New Zealanders to design an authentic Aotearoa together, where everyone has a voice and te reo Māori and Māori cultural perspectives enrich us all.

Sarai Mckay — Ira

The best from the East and West, Sarai descends from a line of chiefs through Ngāti Porou, Ngāti Rongomaiwahine, Taranaki and Tainui. Sarai brings her experience in strategy, communications, cultural advisory and Iwi engagement to the Ira team where she is a Pou Rautaki — Cultural Strategist. She is passionate about Māori social, spiritual and economic development and loves the opportunities she has to make an impact on the future climate of Tangata Whenua, Tangata Tiriti relationships.

 

Matt Kito — McCarthy

Matt joined McCarthy in Otautahi, Christchurch as Creative Director in 2018 following stints at Strategy Creative and Studio South in Tāmaki Makaurau, Auckland. McCarthy are a full-service design studio who specialise in brand identity, campaign and digital. They create meaningful work that comes from an understanding of our clients and their audience.

 

Kelly Lovelock — Plato Creative

Kelly Lovelock is an award winning, multi-skilled creative with over 18 years’ experience. Initially a professional surfer from Raglan, Lovelock moved into advertising after his creative talents were noticed by one of his sponsors – surf brand Volcom. From there Lovelock’s advertising career took off as his work was noticed and he worked his way through some of the top agencies in Australia and New Zealand, including Publicis Mojo (Sydney) and FCB (Auckland) earning numerous accolades along the way. For the last four years Lovelock has been working as a creative consultant for a raft of NZ owned companies while working out of Wanaka and embracing life in the mountain town. Kelly has recently taken up the position of Executive Creative Director at Plato Creative to significantly boost their creative fire-power and take their integrated thinking to another level.

 

Thanks to our Design Assembly Partners BookPrint, mychillybin, Portfolio, Rocketspark and Streamtime
Event artwork by Lindsay Yee and Abhi Topiwala

Not in Auckland? Check out our Auckland and Wellington Spring Conversations.

 


CHRISTCHURCH DA Workshop: Designing an Authentic Aotearoa with Johnson McKay

Globally, there is a hunger for authentic brands, experiences and a connection with people and community. This has created an increased desire to authentically engage with and share Māori culture, narratives and forms of expression. Learn how to create authentic Māori cultural design and narratives at this full day workshop.

Prices:
$450+gst Professional | $350+gst Design Assembly Friend | $125+gst Student
Light lunch provided.
(Not a DA Friend? Details on how to sign up can be found here).

Register

 

Presented by Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), Ngā Aho Best Award recipient from the Designers Institute and Ngā Tohu Reo award recipient from the Māori Language Commission, his body of work and passion make this workshop a not to be missed experience.

The workshop explores three key aspects to using Māori design:

Purpose
We review a broad spectrum of historical and contemporary case studies of Māori design to define the principles of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.

Protection
Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. What are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.

Partnership
We discuss different kinds of partnership models with Iwi Māori and Māori artists identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.


About the teacher

Johnson McKay

Tēnā koutou e ngā hau e whā,

E mihi kau ana au ki te tai rāwhiti, mai i te one o Te Māhia Mai Tawhiti ki te tihi o maunga Hikurangi, ara, ko te whenua kura o ōku tīpuna. Nō Ngāti Porou rāua ko Ngāti Rongomaiwahine ahau. Ka rere atu āku mihi ki te tai hauāuru, ki te āhuru mōwai o ōku tuupuna nō Ngāti Mahuta e noho ana i ngā pikopiko o te awa Waikato. E ngā mātāwaka, ngā iwi, ngā whānau whanui, tēnā koutou, tēnā koutou, tēnā tātou katoa.

Kia ora everyone. I am the Founder and Creative Strategist at Ira, an agency I started back in 2005. In that time, we have worked across a wide portfolio of clients, from Air New Zealand and Auckland Tourism, to Fisher & Paykel Healthcare and Coca Cola brands.  Our work has been recognised by the Designers Institute of New Zealand Best Awards for work across Chelsea Sugar, McDonalds and Māori Television. We’ve also received awards and recognition from The Māori Language Commission (Te Taura Whiri i Te Reo Māori) for work to normalise and revitalise te reo Māori on our design practise.

My passion is authentic narratives, told in compelling and emotionally engaging ways and we bring that lens to every client project. I gain a strong source of inspiration and meaning from Aotearoa: our nature, our people, our native language, art and values.

Like most New Zealanders, my identity is a mix of influences. From my American mother, to my father, who grew up in Māhia, to my love of hip hop and basketball culture, to my religious and cultural values. That fluid mix is my bridge to the minds and hearts of diverse people and why I have created this workshop. It’s a space for everyone, of all cultures to come and create their bridge to Māori values, culture, language and art forms. Bring your diverse influences with you and leave being added to through the richness of Te Ao Māori.

Nau mai, haere mai, whakatau mai nei ki tēnei wānanga.

Karawhiua!