A practical introduction to user or customer research. Learn the theory and practise the methods of modern design research as you design a research project from scratch, implement it, analyse the findings, and communicate the insights you discover.
User or customer research is one of the most important and in-demand areas of human-centred design. This course introduces modern methods for getting valid user or customer insights to inform design projects. During the day, you will learn the principles behind best practice design research and put these into action as you design and implement a research project.
The course covers:
- The most common methods used for design research
- The difference between design research and academic research
- How to identify if research is required
- Identifying areas of investigation
- How to identify and recruit a suitable sample group
- A structured method for designing observational and interview-based research
- Best practice when constructing surveys
- Best practice for conducting field work
- Methods for unpacking and analysing research data
- Presenting research findings in the way most likely to get traction in an organisation
During the course you will:
- Design a research plan
- Practise observational and semi-structured interview-based field work
- Unpack and analyse your research findings
- Try various methods for presenting your findings
On completing the course you will:
- Have a good grasp of basic design research principles
- Be able to identify research needs and design a programme of work to meet those needs
- Be able to conduct observational and semi-structured interview-based field work
- Be able to analyse the data collected from your field work
- Be able to present those findings in the manner most appropriate for their intended use and audience
In addition you receive:
- A certificate of completion if you attend the whole course and complete all the practical and theory portions of the course.
- Access to full online notes for the course and access to our community Slack channel to tap into the expertise and experience of our course alumni and facilitators.
What do you need?
All materials are provided. This course is process focused, not tool focused, so you don’t need to bring a laptop or other device, although you are welcome to do so if you wish. All you need to bring is your attention and enthusiasm!
On the day
We start at 9:30am and wrap up at 4:30pm with an hour for lunch at 12:30pm. Lunch is not provided, but we do provide coffee and healthy snacks.
Who is it for?
All are welcome and no prior knowledge is required to do this course. However, the course is primarily aimed at:
- Decision makers
Anyone involved in making decisions for product, UX, or service design who wants to learn how to generate reliable evidence-based insights to inform those decisions.
- Designers and design graduates
Product, service, and UX designers who want to add research to their skill set.
- Strategists and analysts
Senior practitioners who want to gain an understanding of generating user or customer insights.
- Product owners and project managers
Product owners and project managers who want a better understanding of how research decisions are made.
- People exploring career transition
People from other professional backgrounds who want to explore transitioning into user or customer research.
CLICK HERE TO REGISTER
Note: DA Friends are eligible to register at the Unwaged Rate
This event is independently organised and operated by UX Gym. For any queries, please contact them directly.