Wednesday 2nd September 2020
9am – 12.30pm
GridAKL / John Lysaght
101 Pakenham Street West, Auckland Central, Auckland 1010, New Zealand
$300 +GST Professional / $200 +GST Design Assembly Friend / $50 +GST DA Student Friends
A practical workshop on how to translate a business vision into a game-changing, value-driven brand strategy.
In this 3-hour course, we will do a deep dive in the world of business and brand strategy, exploring how we can translate core purpose into a meaningful value-driven strategy. While we work on hands-on activities to co-create a meaningful strategic framework and an activation plan, we will answer the specific questions or challenges you might have around your business/brand.
Who is this workshop for:
Designers, Brand and Marketing Managers, Entrepreneurs, SME directors.
We are also running this event in Wellington on September 23rd
About the facilitator: Raul Sarrot is a multi-disciplinary designer, strategist, design thinking coach, educator and researcher. His international experience has been forged over 25 years working alongside a wide range of commercial and not-for-profit enterprises in Asia Pacific, South America and Europe. Raul is the Director and Founder of Freshfish, his boutique studio specialised in strategy, branding and innovation and also leads CO, a global collective platform for co-creation and innovation. Raul has been a member of the AUT Communication Design Advisory Committee for the last 13 years (which he also chaired for 3 years) and is a part time Senior Lecturer in a variety of design-related papers both in the AUT Communication Design Department and in the AUT Business School.