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Loading Events November 10, 2020 @ 1:00 pm - 5:00 pm

Springload Wellington Workshop: Identify new business opportunities with customer journey mapping

| $200

Prices: $200 Early Bird (until 10th October) | $250 General Admission

Customer journey mapping is a powerful tool to help you understand how customers use and view your product or service and identify new areas for business growth. Join Kanhika and Lucy on 10th November, 1- 5 PM (NZST), and learn how to create a customer journey map by building an example journey map together.

In our four-hour collaborative workshop, we will create an example customer journey map together. You will learn the skills on how to create a set of proto personas and create a customer journey map.

Who’s this for?

This workshop will be highly valuable for people wanting to explore the technique of customer journey mapping. You might be a manager of a digital team, or the product owner of a website. You may be working at a private company, a government organisation, or an agency. This workshop will support you to explore a technique that can help you identify opportunities for digital transformation in your organisation.

What you’ll get

  • Learn how to create prototyped personas describing your audiences’ needs, behaviours, goals and perception of your business or organisation.
  • Learn how to build a customer journey map using an example product or service.
  • A handout of key learning points.
  • A link to a Miro board template of a customer journey map for you to use with your team.

Get tickets here



Level 7, Hope Gibbons Building, 7 Dixon Street, Te Aro, Wellington
6011, New Zealand


November 10, 2020
1:00 pm - 5:00 pm
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Level 7, Hope Gibbons Building, 7 Dixon Street, Te Aro,
Wellington, 6011 New Zealand
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