DA Workshop – Defining your studio point of difference
November 4, 2016 @ 9:00 am - 12:30 pm
Join Rebecca Caroe, Founder & CEO of Creative Agency Secrets, in this half-day Auckland workshop all about defining your design studio’s point of difference and communicating this externally to your clients and internally to your staff.
What’s the best way to market my studio to get more paying customers?
The answer is a new business development plan. That’s a month-by-month chart of activities. It includes proactive marketing that builds up your business profile which leads to enquiries which become sales. It’s a continuous cycle.
It all starts with a clearly defined point of difference, so that it becomes “easy” to understand why they choose you.
Join us in this workshop to write your own plan.
This workshop is for business owners and managers who are responsible for finding new clients and growing revenues. It will show you the practical, tried and tested techniques that the Creative Agency Secrets team uses for its clients.
You will learn:
- How to create a unique company profile.
- A check list of marketing activities.
- New business pipeline analysis and tracking template.
- What you need to do to get better known in your industry.
- Relationship building for getting and keeping long term clients.
- How to spot opportunities for new business sales.
- The business process that delivers leads.
- What to measure to track progress.
Each attendee will take home a high level plan for their business – planned through the year with month by month activities.
Don’t take our word for it…
“I thought it was great, enlightening and thoroughly enjoyed the ideas. I also appreciated all the little things that can be done and those things that don’t take money but have a big impact. It was great and I thoroughly would recommend it to all business owners looking to expand business online.” Julie Soboil, co-owner, Hushamok
“The business sessions with you were very good – reinforced my thinking but was given expert and very helpful and thoughtful information for me to digest. Although I am very aware of the importance of social media, I also realise that I am behind in using it so need to make time to get up to speed.” Helen Mitchell, Managing Director, Anti-aging World