May 19, 2017 @ 9:00 am - 12:30 pm
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Auckland workshop focussing on Maori Graphic Design.
Applying Design Thinking to creating Māori Graphic Design
Friday 19th May
Studio One Toi Tu, Auckland
$350 Professional / $250 Design Assembly Friend (Not a DA Friend? Click here for details on how to sign up).
$150 DA Student Friend (Not a DA Student Friend? Click here for details on how to sign up).
As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.
As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Maori world. In this workshop, we will explore:
Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.