Design Assembly and our regional host Coast & Co are excited to bring to Hawke’s Bay — DA Korero | Winter.
Join us for an evening of conversations, exploring design projects in detail – the process, the challenges and the results.
Johnson joins us from Auckland ahead of his workshop on Wednesday 10th July:
DA Workshop Napier – Designing a Culturally Authentic Aotearoa
Tickets: $30+GST Professional / $20+GST Design Assembly Friend / FREE for Design Assembly Student Friend
(not a DA Friend? Sign up here)
Thanks to our local partner, IDEAschool at the Eastern Institute of Technology
And to Brebner Print for being our refreshments partner
Tēnā koutou e ngā hau e whā,
E mihi kau ana au ki te tai rāwhiti, mai i te one o Te Māhia Mai Tawhiti ki te tihi o maunga Hikurangi, ara, ko te whenua kura o ōku tīpuna. Nō Ngāti Porou rāua ko Ngāti Rongomaiwahine ahau. Ka rere atu āku mihi ki te tai hauāuru, ki te āhuru mōwai o ōku tuupuna nō Ngāti Mahuta e noho ana i ngā pikopiko o te awa Waikato. E ngā mātāwaka, ngā iwi, ngā whānau whanui, tēnā koutou, tēnā koutou, tēnā tātou katoa.
Kia ora everyone. I am the Founder and Creative Strategist at Fly, an agency I started back in 2005. In that time, we have worked across a wide portfolio of clients, from Air New Zealand and Auckland Tourism, to Fisher & Paykel Healthcare and Coca Cola brands. Our work has been recognised by the Designers Institute of New Zealand Best Awards for work across Chelsea Sugar, McDonalds and Māori Television. We’ve also received awards and recognition from The Māori Language Commission (Te Taura Whiri i Te Reo Māori) for work to normalise and revitalise te reo Māori on our design practise.
My passion is authentic narratives, told in compelling and emotionally engaging ways and we bring that lens to every client project. I gain a strong source of inspiration and meaning from Aotearoa: our nature, our people, our native language, art and values.
Like most New Zealanders, my identity is a mix of influences. From my American mother, to my father, who grew up in Māhia, to my love of hip hop and basketball culture, to my religious and cultural values. That fluid mix is my bridge to the minds and hearts of diverse people and why I have created this workshop. It’s a space for everyone, of all cultures to come and create their bridge to Māori values, culture, language and art forms. Bring your diverse influences with you and leave being added to through the richness of Te Ao Māori.
Nau mai, haere mai, whakatau mai nei ki tēnei wānanga.
Creative Director, Coast and Co
Rachel’s strengths lie in the art of conceptual thinking and creativity. For her, the tactile nature and craft of design is an exciting part of being a designer – don’t get her started on the endless possibilities of paper stocks and print finishes!
Some of Rachel’s most exciting explorations in print can be seen in art gallery catalogues and press advert design. Rachel’s experience comes from working in design studios in Wellington and Napier where she worked on boutique creative projects through to large brand implementations.
Rebecca Norman, Owner/Operator of Panoply Studio, Hastings.
Rebecca is a calligrapher and hand-lettering artist based in the Hawke’s Bay.
As a letter loving creator, Rebecca set up a Stationery & Press shop in Hastings in February 2019, with traditional letterpress machinery and equipment, creating bespoke stationery for weddings and events, while connect clients and shoppers with her passion for letters and to get up close and personal to the inner workings of her workshop.
Her lettering and chalk work can also be seen in a number of local establishments around the Hawke’s Bay.