Back to Events & Workshops
Loading Events July 10 @ 8:30 am - 2:00 pm

DA Design Sampler – Conversations for Teachers

| $200

Wednesday 10 July

8.30am – 2pm

13 Rose Road

$299 +GST Professional / $199 +GST Design Assembly Friend
(Not a DA Friend? Details on how to sign up can be found here).

Eventbriten Account Management with Sarah Richie

Design Assembly is excited to bring you a day of conversations dedicated to high school design teachers.

3 industry speakers, 3 burning topics for high-school education:

– Coding or designing

– Finding the solution or understanding the problem

– Digital or analogue


Featuring Raul Sarrot (Designer, strategist and coach at Fresh Fish), Matt Gould (Director at Lushai, co-founder of UX Gym and co-founder of UX Homegrown design conference) and Nicole Arnett Phillips (Designer, Typographer, Publisher, Writer and Printmaker)

Over the day you will hear from our three industry speakers and have the opportunity to ask all of your burning questions.


8.30am: Arrival & coffee
9am: Welcome and introduction of speakers
9.15am – 10.15am: Speaker One
10.15am – 10.30am: Morning tea break
10.30am – 11.30am: Speaker Two
11.30am – 12.30pm: Speaker Three
12.30pm – 1pm: General Q and A
1pm – 2pm: Lunch (Eat My Lunch options will be provided)



Is it pointless to teach kids to code if you don’t teach them to design as well?
With Matt Gould

For several years now we have been told that kids need to learn to code. We’re told it’s essential for the economy, and essential for the development of our children. And I’m all for it, mainly because it’s fun, but also because it demystifies something that can seem intimidating and obtuse.

But in the rush to teach to code, we are putting a lot of emphasis on making, but (with a few notable exceptions) little (or no) emphasis on making something that is valuable. We’re teaching kids to make but not how to design.

This talk will offer some practical design principles and techniques that can be applied whenever you are making anything that is going to be used by another person, with the hope that alongside introducing people to the pure joy of making, we can introduce the joy making something great.

Creative Problem Solving (an introduction to Design Thinking)
With Raul Sarrot

This talk is an introduction Design Thinking, a powerful human-centered methodology that help us tap into our natural abilities of solving problems creatively. This practical and easy-to-learn method goes beyond traditional problem-solving to offers people (particularly non-designers) empathy and ideation techniques that recover our natural ability to be curious and creative. The outcome is to empower participants to be able to rapidly understand other people’s needs and to have a set of tools to easily come up with game-changing creative ideas to any given problem.

The value of analogue practice
With Nicole Arnett Phillips

Today, designers spend a lot of time pushing pixels – everything is fast, flexible and clean. {cmd+Z} is just one of the many benefits to working digital. When we make a mistake or encounter a problem in our design, we can efficiently erase the error. This fast paced digital technology removes the unpredictable, and unexpected from our creative process, it minimises the room for human and mechanical error, reducing our risk of failure, but in doing so limits experimentation and also quarantines us from learning opportunities.

Nicole’s talk will focus on the value of analogue in her design practice and how “imperfect” mediums like drawing and printmaking provide occasions to learn and grow outside of the safety net of command z to undo.

During her presentation, Nicole will guide participants through a quick drawing exercise to demonstrate how analogue craftsmanship demands you to be resourceful and provides fertile ground for the production of authentic and exciting design outcomes.

Nicole believes as teachers, our mission should be to promote the value of analogue to digital natives as a mechanism not only for them to build creative confidence, experiment and learn but also to differentiate themselves from other “digerati.”


About the speakers

Matt Gould
Matt is the Auckland director of Lushai, co-founder of UX Gym and co-founder of the UX Homegrown design conference. He is an experienced user experience consultant and design educator with a history of employing user-centered design processes in a variety of sectors to develop successful digital strategy and compelling interactive experiences and service design solutions.

Nicole Arnett Phillips
Allow me to introduce myself…
My name is Nicole Arnett Phillips, and I love letters, layouts and ink.
I am an accomplished designer with 20 years of experience in New Zealand, the UK, US and Australia.

Today I freelance from a studio in the coromandel working in both publishing and urban design teams worldwide. My working week is split between my design consultancy and self-initiated research, publishing, typographic and printmaking pursuits.

I write, teach, publish and curiously explore typographic and visual ideas as Typograph.Her. A self-confessed nerd — I am particularly fond of the history, science and geometry of visual language. And my research revolves around how design treatment can support or subvert authorial intent when working with texts.

Throughout my career I have been recognised with a number of national and international design, publishing and art awards. I have a bachelor degree in art and design, as well as certificates in photography, publishing, graphic design and communication.

I am an active member of Alphabettes, ISTD, ABDA, AtypI, Typism, The Letterform Archive and Creative Women’s Circle. The editor of Design Assembly and am an active participant (and enthusiastic cheerleader) of the typographic and design communities worldwide.

Raul Sarrot
Raul Sarrot is a multi-disciplinary designer, strategist, design thinking coach, educator and researcher. His international experience has been forged over 25 years working alongside a wide range of commercial and not-for-profit enterprises in Asia Pacific, South America and Europe. Raul is the Director and Founder of Freshfish, his boutique studio specialised in strategy, branding and innovation and also leads CO, a global collective platform for co-creation and innovation. Raul has been a member of the AUT Communication Design Advisory Committee for the last 13 years (which he also chaired for 3 years) and is a part time Senior Lecturer in a variety of design-related papers both in the AUT Communication Design Department and in the AUT Business School.


July 10
8:30 am - 2:00 pm
Event Category:


Design Assembly


13 Rose Road, Grey Lynn
Auckland, New Zealand
+ Google Map